Event Press Release

SFMOMA's Contemporary Extension Hosts Vertigo, A Gala Event And Silent Auction

Release date: April 16, 2003

What Join the San Francisco Museum of Modern Art (SFMOMA)'s young professional auxiliary Contemporary Extension (cx) for VERTIGO, a star-studded photography exhibition, silent auction and gala event on Saturday, June 21, 2003. Partygoers will mix with celebrity guests, whet their appetites with champagne cocktails, sushi and desserts, dance to the beats of some of San Francisco's most popular DJs and bid on photographs by some of their favorite superstars.

The theme of the party is based on the film Vertigo, arguably Alfred Hitchcock's masterpiece, set in San Francisco. VERTIGO refers to the film, to Hitchcock, to all of San Francisco and to a breathtaking fear of heights that results in warped perspectives.

Photographs by celebrities—actors such as Robin Wright Penn, Alan Cummings, Margaret Cho, The Muppets and Jennifer Sky; writer Dave Eggers; performer Beth Lisick; musicians Bill Gould of band Faith No More and John Doe of X; producer Henry Rosenthal, and many others—will be on view and available at the VERTIGO silent auction. These luminaries have used point-and-shoot cameras to capture their own interpretations of vertigo.

VERTIGO will also feature performance artists from the San Francisco Art Institute, mobile installations by California College of Arts and Crafts students, laser projections and an instant photo booth so guests can take their own party shots of VERTIGO.
When Saturday, June 21, 2003 • 8 p.m. to midnight
Silent auction • 8 to 10 p.m.
Where San Francisco Museum of Modern Art • 151 Third Street, San Francisco
Tickets Before June 13 • $55 cx members; $75 general (includes May 15 pre-party admission)
After June 13 • $75 cx members; $100 general
For tickets and more information call, 415.357.4086
More VERTIGO is hosted by cx, the young professional auxiliary of SFMOMA, a dynamic group of Museum members between the ages of 25 and 40 who share an interest in modern art, a desire to expand their knowledge of the art world and an active role in supporting SFMOMA.

Proceeds from VERTIGO support SFMOMA's exhibitions and programs including outreach and art education for San Francisco youth.
Sponsors Absolut Vodka, Ferrari Color, Ixia, Kodak, Living Room Events, New Lab, Sushi Groove South

Media Contacts

  • Lauren Howard, 415/357-4176,
  • Libby Garrison, 415/357-4177,
  • Lindsey Westbrook, 415/357-4176,


San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Founded in 1935 as the first West Coast museum devoted to modern and contemporary art, SFMOMA is currently undergoing a major expansion project that will significantly enhance gallery, education, and public spaces, enabling the museum to better showcase more of its expanded permanent collection. While the museum is temporarily closed for construction,  through 2016, SFMOMA is “on the go” with an extensive array of off-site programming across the Bay Area, including collaborative and traveling museum exhibitions, major outdoor projects and commissioned installations, and new education initiatives.

Visit sfmoma.org or call 415.357.4000 for more information.