Event Press Release

diamond Dust Glimmers In The Air At SFMOMA Contemporary Extension Presents A Pop Art Celebration June 12, 2004

Release date: April 2, 2004

What Join Contemporary Extension (CX), the young auxiliary of the San Francisco Museum of Modern Art (SFMOMA), for DIAMOND DUST, a gala celebration of the pop art movement and the glamour of Andy Warhol's notorious Factory headquarters in New York. This event is presented in conjunction with SFMOMA's current exhibition Pop! From San Francisco Collections, but attendees won't find any soup cans here—a lavish spread will be provided by some of San Francisco's finest eateries including RNM Restaurant, Talulla, Street, Le Petit Robert, Town Hall, Bambuddha, Quince, A16, and Cabaret Chocolates. Partygoers will enjoy specialty drinks by VOX Raspberry Vodka and Southcorp Wines, and dance to the stellar beats of Joint Sessions and DJ Kramer.

The party's theme celebrates the art and culture associated with Warhol and his entourage in the early 1970s, a moment that transformed the art and attitudes of a generation. Inspired by Warhol's use of diamond dust in his paintings, the motif also alludes to flash and celebrity, fashion and indulgence, and the vinyl-and-velvet seduction of the era.

DIAMOND DUST will present an elaborate fashion show exploring the intersection of "material culture" and haute couture, featuring designs and concepts by Nancy Talyor and Abra Berman of Alencon Couture; Alison Hoekstra of Retrofit; Kyra Legg of Kyramia; Sarah Larson Design; Suzanne Hanley and Christopher Farris of Atelier des Modistes; and Carola Anderson in collaboration with choreographer Kimi Okada of ODC. A runway installation will be created specifically for the event by Iwamoto Scott Architecture and architecture students from California College of the Arts and U.C. Berkeley. Other DIAMOND DUST offerings include portraiture by Chen Design Associates and David Fenton Photography that will transform guests into cultural icons; interactive installations by Sackett Design Associates, Koko Represents, and Elixir Design; larger-than-life iconic sculptures by Glama-Rama and Sillapere; and roving cinematographers who will offer "fifteen minutes of fame" to guests as they hobnob with Andy Warhol and other Factory icon impersonators.
When Saturday, June 12, 2004 - 8 p.m. to midnight
Where SFMOMA Atrium and The Schwab Room
San Francisco Museum of Modern Art, 151 Third Street, San Francisco
Tickets $120 general (at the door); $100 general; $75 CX members
Tickets are available at the Museum with no surcharge and through Ticketweb at www.ticketweb.com or 866.666.8932. For more information call 415.357.4086 or visit www.sfmomacx.org.
More DIAMOND DUST is hosted by CX, the dynamic auxiliary of SFMOMA composed of young professionals who share an interest in modern art, a desire to expand their knowledge of the art world, and an active role in supporting SFMOMA.

Proceeds from DIAMOND DUST support SFMOMA's exhibitions and programs including outreach and art education for San Francisco youth.
Sponsors A 16, Bambuddha, Bear Images, Blue Sky Rental Studios, Cabaret Chocolates, Chen Design Associates, Color Copy Printing, Crescoe, David Fenton, Digital Pond, dollop Photography, Elixir Design, Fluid, Glama-Rama, Hair Play, I.N.C., Jet Blue, JK Sound, John Murray Productions, Key Lighting, Koko Represents, Le Petit Robert, Living Room Events, Macy's, Mark Hanson Photography, Michael Hensley Party Rentals, Oscar Printing, Pinnacle Communications, Quince, reFRACTion: Audio Lighting Environments, RNM Restaurant, Sackett Design Associates, Sillapere, Southcorp Wines, Street, Talulla, Tango Graphics, Town Hall, and VOX Raspberry Vodka. Media Sponsors: San Francisco Chronicle and SF Gate.com, with additional support from Splendora.com.

Media Contacts

  • Robyn Wise, 415.357.4172,
  • Libby Garrison, 415.357.4177,
  • Erin Tackney, 415.357.4086,


San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Founded in 1935 as the first West Coast museum devoted to modern and contemporary art, SFMOMA is currently undergoing a major expansion project that will significantly enhance gallery, education, and public spaces, enabling the museum to better showcase more of its expanded permanent collection. While the museum is temporarily closed for construction,  through 2016, SFMOMA is “on the go” with an extensive array of off-site programming across the Bay Area, including collaborative and traveling museum exhibitions, major outdoor projects and commissioned installations, and new education initiatives.

Visit sfmoma.org or call 415.357.4000 for more information.