Event Press Release


SFMOMA Offers Families Expanded Programs, Free Admission Museum Receives Grants From Target And The Wallace Foundation

Release date: February 8, 2008

The San Francisco Museum of Modern Art (SFMOMA) is pleased to announce that its family programming will expand beginning in February 2008, with free admission extended to all program participants through June 2008. In addition to a twice-yearly Family Day, sponsored by Target, the museum will present The Family Studio twice each month, on the first and third Sundays. Recent grants from Target and The Wallace Foundation directly support the program expansion, as well as free admission to the museum for all families participating in the programs.

Target Family Days offer a full day of family-friendly programming that extends museum-wide. Activities include hands-on art projects, live performances, gallery tours, and more. The Family Studio features an afternoon of family-appropriate activities—a docent-led gallery tour, a hands-on art project, and a reading or video screening—organized around a theme that relates to works on view in the galleries.

2008 Family Programs Schedule

THE FAMILY STUDIO
First and third Sunday of each month, noon–3 p.m.
Family tour at 1 p.m.
Special presentation at 2 p.m.
Koret Visitor Education Center

Lucy McKenzie: Hats Off
Sunday, February 17
Inspired by the work of McKenzie, this program explores environmentally conscious fashion—come ready to make your own hat! The afternoon includes a reading of Aliens Love Underpants by Claire Freedman and Ben Cart.

Split That House!
Sunday, March 2
This Family Studio focuses on what is revealed when you vertically split open a house. Enjoy a screening of Toccata for Toy Trains by Charles and Ray Eames in the afternoon.

Sprouting Sculpture
Sunday, March 16
Join SFMOMA as we celebrate construction of our new rooftop sculpture garden with an exhibition that offers a sneak peek at what's to come. Then stop by The Family Studio to create your very own sculpture garden model. Don't miss a reading of Roberto the Insect Architect by Nina Laden.

Art with Andy
Sunday, April 6
Learn about the colorful works of Andy Warhol through painting and repetition. Then check out Puffer the Puffin as he interviews Warhol in a special screening of Dropping In on Andy Warhol by Pam Stephens and Jim McNeill.

Sprouting Sculpture
Sunday, May 4
Join SFMOMA as we celebrate construction of our new rooftop sculpture garden with an exhibition that offers a sneak peek of what's to come. Then stop by The Family Studio to create your very own sculpture garden model. Don't miss a reading of Roberto the Insect Architect by Nina Laden.

Split That House!
Sunday, May 18
This Family Studio focuses on what is revealed when you vertically split open a house. Enjoy a screening of Toccata for Toy Trains by Charles and Ray Eames in the afternoon.

The Many Faces of Frida
Sunday, June 15
Explore the varied depictions of Frida Kahlo through the artist's self-portraits, and participate in a hands-on art activity and community installation in our studios. Don't miss a 2 p.m. reading of Frida, written by Jonah Winter and illustrated by Ana Juan.

Museum and program admission are free for families.

TARGET FAMILY DAY
A Sense of Place
Museum-wide
Sunday, June 1, 11 a.m.–4 p.m.
Join us for a daylong celebration filled with activities centered on the work of photographer Gabriele Basilico and artists in the SFMOMA collection, such as Georgia O'Keeffe and Richard Diebenkorn. Discover how these artists interpret the world around them and develop a sense of place through their artwork. The day includes hands-on art projects and performances for the whole family.

Museum and program admission are free for families.

Target Family Days are sponsored by Target. Major support for family programs is provided by The Wallace Foundation.

Generous support for school, youth, and family programs is provided by Wells Fargo Foundation. Additional support is provided by Charles Schwab & Co., Inc., the S. H. Cowell Foundation, the McKesson Foundation, Robert Stewart Odell and Helen Pfieffer Odell Fund, the San Francisco Foundation, the Compton Foundation, Inc., the JPMorgan Chase Foundation, the Stanley S. Langendorf Foundation, The McGraw-Hill Companies, The Morrison & Foerster Foundation, Pacific Gas and Electric Company, Vodafone-US Foundation, Washington Mutual, and the S.D. Bechtel Jr. Foundation.

Media Contacts

  • Miriam Newcomer, 415.357.4170,
  • Robyn Wise, 415.357.4172,

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San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Founded in 1935 as the first West Coast museum devoted to modern and contemporary art, SFMOMA is currently undergoing a major expansion project to open in 2016 that will significantly enhance gallery, education, and public spaces, enabling the museum to better showcase more of its expanded permanent collection. While the museum is temporarily closed for construction, from June 3, 2013 to early 2016, SFMOMA will be “on the go” with an extensive array of off-site programming across the Bay Area, including collaborative and traveling museum exhibitions, major outdoor projects and commissioned installations, and new education initiatives.

Visit our Web site at www.sfmoma.org or call 415.357.4000 for more information.

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