Event Press Release


look Both Ways Before Crossing: The 2002 San Francisco Design Lecture Series Five Monday Evening Programs Feature Cutting-edge Designers

Release date: March 4, 2002

What The San Francisco Museum of Modern Art's Architecture + Design Forum and the San Francisco Chapter of the American Institute of Graphic Arts (AIGA) present Look Both Ways Before Crossing, this year's installment of the annual San Francisco Design Lecture Series.

Now in its thirteenth year, the five-part Design Lecture Series features important designers from a broad range of disciplines including architecture, film, fashion, technology and graphic design. Martin Venezky of Appetite Engineers is chair of the series this year and designer of event collateral.
Schedule Art Chantry, Graphic Designer
Monday, April 22 - 7:30 p.m. - Yerba Buena Center for the Arts Theater
General admission $20 per lecture or $80 for the series; students with current ID $15 per lecture or $60 for the series.


As a designer for independent music labels, theaters and alternative publications, Art Chantry helped define the image and identity of Seattle's late-twentieth century cultural renaissance with a community-conscious design vernacular.


Ayse Birsel, Industrial Designer
Monday, May 6 - 7:30 p.m. - Yerba Buena Center for the Arts Theater
General admission $20 per lecture or $80 for the series; students with current ID $15 per lecture or $60 for the series.


While working for industry leaders like Herman Miller, Knoll and Toto, Ayse Birsel has designed office systems and products that suggest a new way to live and work in the information age.

Jelly Helm, Advertising Guru
Monday, May 20 - 7:30 p.m. - Yerba Buena Center for the Arts Theater
General admission $20 per lecture or $80 for the series; students with current ID $15 per lecture or $60 for the series.


Since his days as creative director for the renowned advertising firms of Wieden & Kennedy and The Martin Agency, David "Jelly" Helm has been steering desire throughout the world with his innovative and award-winning campaigns. As a member of an advisory board to a United Nations environment program, he has turned his attention to the effect advertising has on sustainable consumption and usage of natural resources.


Camilo Vergara, Photographer and Architectural Historian
Monday, June 3 - 7:30 p.m. - Yerba Buena Center for the Arts Theater
General admission $20 per lecture or $80 for the series; students with current ID $15 per lecture or $60 for the series.


Photographer Camilo Vergara's work reveals the history and explores the future of America's hyperghettos, the forgotten spaces of the largest cities in the United States. His photographs form an important social commentary on the intrinsic cycle of urban construction and decay.


Charles Anderson, Graphic Designer
Monday, June 10 - 7:30 p.m. - Yerba Buena Center for the Arts Theater
General admission $20 per lecture or $80 for the series; students with current ID $15 per lecture or $60 for the series.


Known for incorporating cultural collateral associated with the baby boom in his graphic designs, Charles Anderson's work has opened the floodgates for a reevaluation of communication design's ability to move forward while looking back.
When Each program begins at 7:30 p.m.
April 22, 2002 • Art Chantry, Graphic Designer
May 6, 2002 • Ayse Birsel, Industrial Designer
May 20, 2002 • Jelly Helm, Advertising Guru
June 3, 2002 • Camilo Vergara, Photographer and Architectural Historian
June 10, 2002 • Charles Anderson, Graphic Designer
Where Yerba Buena Center for the Arts Theater
700 Howard Street at Fourth, San Francisco
Admission General admission $20 per lecture or $80 for the series; students with current ID $15 per lecture or $60 for the series.

Tickets available by calling 415/978-ARTS (2787) or by visiting the Yerba Buena Center for the Arts Box Office located at 701 Mission Street at Third in San Francisco.

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The Design Lecture Series is sponsored by Adobe, Apple, Appleton Coated, Hatcher Press, Wired Magazine, Viacom Outdoor and by an organizational project grant from the San Francisco Arts Commission.

Media Contacts

  • Jessica O’Dwyer, 415/357-4176,
  • Sandra Farish Sloan, 415/357-4174,

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San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Founded in 1935 as the first West Coast museum devoted to modern and contemporary art, SFMOMA is currently undergoing a major expansion project to open in 2016 that will significantly enhance gallery, education, and public spaces, enabling the museum to better showcase more of its expanded permanent collection. While the museum is temporarily closed for construction, from June 3, 2013 to early 2016, SFMOMA will be “on the go” with an extensive array of off-site programming across the Bay Area, including collaborative and traveling museum exhibitions, major outdoor projects and commissioned installations, and new education initiatives.

Visit our Web site at www.sfmoma.org or call 415.357.4000 for more information.

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