Event Press Release


SFMOMA Commemorates 9/11 Tragedies With Cash Donations And Artistic Creations Family Day On October 21 Offers Chance To Reflect

Release date: October 5, 2001

From October 11 to October 21, the San Francisco Museum of Modern Art (SFMOMA) will donate 5% of its admissions proceeds—plus any contributions that visitors wish to make in a special box in the Haas Atrium—to the American Red Cross in commemoration of the tragic events of September 11. Family Day on Sunday, October 21, will offer people of all ages the opportunity to respond creatively to the disaster, and the resulting artworks will be compiled into books by the San Gabriel Valley Chapter of the American Red Cross to be shared with chapters on the East Coast. A selection of the artworks will also be exhibited in the public vitrines along the SFMOMA garage on Minna and Natoma Streets. Family Day admission fees for adults will be donated to the American Red Cross. In addition, free admission to the Museum will be extended to firefighters, police officers and emergency medical technicians and their families for the duration of the Ansel Adams at 100 exhibition, which runs through January 13, 2002.

"We all deeply sympathize with the victims and want to offer our condolences in a meaningful way," said Ruth Berson, acting co-director of SFMOMA. "We look for what we as an organization can do from a distance, using art as part of the healing process during these tumultuous times."

The impetus for the commemoration at SFMOMA came from The California Remembrance Project, a unique partnership between the American Red Cross and the California Arts Council for the purpose of promoting remembrance and healing for the September 11 victims, their loved ones, and all those seeking consolation and perspective in the wake of the terrorist attacks.

10/21 Family Day Information
SFMOMA's Family Day is Sunday, October 21, from 11 a.m. to 4 p.m. Family day activities in the Koret Education Center will include an artist-led project allowing children and adults to create their own personal expressions in drawings and words that will become part of the California Remembrance Project and a community display. In addition, many parents are seeking constructive and thoughtful ways of communicating with their children in the aftermath of the attacks. American Red Cross representatives will be on hand to provide information and suggestions for community support resources. The day of remembrance also features gallery activities, live music and performances. $2 general (includes Museum admission; adults must be accompanied by a child); free for children and high school students with ID. For more information contact the SFMOMA Education Department at 415/357-4097.

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Education Programs at SFMOMA are made possible by the Koret Foundation, California Arts Council, Bank of America Foundation, and The Bernard Osher Foundation. Additional support is provided by the Flora Family Foundation, the Robert and Helen Odell Fund, Pacific Bell, Wells Fargo, Mr. and Mrs. Robert L. Green, MetLife Foundation, McKesson Foundation, AEGON Transamerica Foundation, Georges DeBatz Trust for the Arts, Citigroup Foundation, Gap Foundation, The Grove Foundation, Joseph R. McMicking Foundation, Mervyn's, Siemens ICN, Loomis, Sayles & Company, LP, Daniel Kilpatrick, 2000 Carole and Robert McNeil Docent Award Recipient, and The Morris Stulsaft Foundation.

KidstART free admission for children twelve and under is made possible by The Charles Schwab Corporation Foundation. Firefighters, police officers and emergency medical technicians are admitted free with their families with a valid ID through January 13, 2002..

Media Contacts

  • Libby Garrison , 415/357-4177,
  • Polly Winograd, 415/357-4173,

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San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Founded in 1935 as the first West Coast museum devoted to modern and contemporary art, SFMOMA is currently undergoing a major expansion project to open in 2016 that will significantly enhance gallery, education, and public spaces, enabling the museum to better showcase more of its expanded permanent collection. While the museum is temporarily closed for construction, from June 3, 2013 to early 2016, SFMOMA will be “on the go” with an extensive array of off-site programming across the Bay Area, including collaborative and traveling museum exhibitions, major outdoor projects and commissioned installations, and new education initiatives.

Visit our Web site at www.sfmoma.org or call 415.357.4000 for more information.

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