Event Press Release


Release date: February 3, 2012


Heart to Heart Bow Tie ($48)

This Valentine's Day the San Francisco Museum of Modern Art (SFMOMA) invites couples, singles, and lovers of all kinds to avoid the cliché of flowers and candy by celebrating the occasion a bit more creatively. Romantic writers can celebrate the intimate correspondence between photographer Alfred Stieglitz and painter Georgia O'Keeffe with "The Love Letters of Stieglitz and O'Keeffe," a Free Tuesday Program on February 7. Amorous art buffs can steal away at lunchtime for a special Valentine's Day Love Tour, a docent-led walk through the painting and sculpture collection, focusing on the museum's most "romantic" holdings. And all week long sweethearts will find ways to spoil each other in the MuseumStore with special Valentine's Day gift offerings and a creme fraiche parfait and heart-topped lattes from the Blue Bottle Coffee Bar.


The Love Letters of Stieglitz and O'Keeffe

Sarah Greenough, author and curator of photography, National Gallery of Art

Tuesday, February 7, noon

Phyllis Wattis Theater

Photographer Alfred Stieglitz and painter Georgia O'Keeffe traded more than 5,000 letters over the course of their relationship as acquaintances, lovers, and eventually husband and wife. Sarah Greenough's recent publication My Far Away One: Selected Letters of Georgia O'Keeffe and Alfred Stieglitz tracks 650 of the famous couple's exchanges, written between 1915 and 1933. Greenough will discuss her book followed by a book signing in the theater.


Museum and program admission are free.


Docent-Led Love Tours

Tuesday, February 14, 11:30 a.m., 12:30 p.m., and 2:30 p.m.

Second-floor galleries

Open the mind and the heart by exploring the SFMOMA collection through the lens of love. Docents will lead visitors through works on view like Jim Dine's Blue Clamp, Claes Oldenburg's Funeral Heart, and Joaquín Torres-García's Two Figures.

Free with museum admission.


Inspired Valentine's Gifts

From distinct, handcrafted jewelry to red-hot accessories, the MuseumStore's award-winning inventory of art books, gifts, and housewares offer creative Valentine's Day gift ideas. Say "I love you" with hand-sculpted love pendant necklaces by Tina Frey ($78). Spice up the day with a reproduction of Pop artist Robert Indiana's iconic LOVE sculpture, made of brushed aluminum in a jolt of red that adds sizzle to any work surface ($75). For the littlest Valentine, Hug Time by Patrick McDonnell tells the story of a kitten so filled with love he wanted to give the whole world a hug ($6.99). And suit up for a festive evening of love in heart to heart ties and bow ties designed by Jenny Rinzler.


Sweet Indulgences

SFMOMA's Blue Bottle Coffee Bar in the picturesque rooftop garden will offer delicious temptations on Valentine's Day with a special selection of desserts designed to satisfy even the most decadent appetite. Inspired by the Raymond Pettibon painting of two hearts, No Title (Paint fills them) (2003), the art-savvy pastry team behind Blue Bottle will offer a special new creme fraiche parfait with maraschino cherries.


Love Tweeters

SFMOMA's Facebook and Twitter followers can profess their love for a work of art for the chance to win a stack of exhibition catalogs, Blue Bottle sweets, and free tickets to SFMOMA.

Media Contacts

  • Emma LeHocky, 415.357.4170,
  • Jill Lynch, 415.357.4172,


San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Founded in 1935 as the first West Coast museum devoted to modern and contemporary art, SFMOMA is currently undergoing a major expansion project that will significantly enhance gallery, education, and public spaces, enabling the museum to better showcase more of its expanded permanent collection. While the museum is temporarily closed for construction,  through 2016, SFMOMA is “on the go” with an extensive array of off-site programming across the Bay Area, including collaborative and traveling museum exhibitions, major outdoor projects and commissioned installations, and new education initiatives.

Visit sfmoma.org or call 415.357.4000 for more information.