Exhibition Press Release

SFMOMA Presents New Work By French Media Artist Sylvie Blocher

Exhibition dates: February 23 - May 13, 2007

Release date: November 16, 2006

From February 23 to May 13, 2007, the San Francisco Museum of Modern Art (SFMOMA) will present New Work: Sylvie Blocher, the latest exhibition in the Museum's ongoing New Work series. The exhibition features two video installations by French media artist Sylvie Blocher, including a San Francisco Bay Area–based work commissioned by the Museum and premiered on the occasion of the exhibition.

"Sylvie Blocher's investigation into the concerns of local communities creates a space for personal statements and human voices," says SFMOMA media arts curator Rudolf Frieling, who commissioned the new work and organized the exhibition. "Her work is driven by a profound desire to hear and listen to the anxieties, thoughts, wishes, or dreams of individuals that she encounters all over the world."

One of France's most notable artists working today, Blocher creates video pieces that reflect issues central to contemporary art practice, exploring the concepts of otherness, authority, representation, memory, and art's political responsibility. In her own words, she feels the need to "renegotiate the status of artists."

For more than a decade Blocher has created works for the ongoing video series Living Pictures, initiated in 1992. Each site-specific project involves the artist soliciting volunteers from a group of people who do not necessarily know each other but have something in common—a "faux groupe," or phony group, in Blocher's words. She often films the participants one at a time in a single take in front of a minimal backdrop; she then edits the footage into a larger compilation, creating a group portrait out of individual encounters. The artist suggests to the participants that they address someone they imagine behind the camera. In creating the tightly framed portraits, Blocher concentrates on her subjects' dignity as carriers of their own voice.

New Work: Sylvie Blocher includes a Bay Area–based installment of Living Pictures filmed during her residency in the community and commissioned by SFMOMA. Titled Living Pictures/Men in Gold, the locally based production focuses on individuals such as entrepreneurs, CEOs, venture capitalists, and designers who have accumulated wealth in Silicon Valley's high-tech industries. The portraits reflect a group of people with different cultural backgrounds, nationalities, and work experiences who share the ambition to make money and take risks. Blocher is interested in the motives, desires, fantasies, obsessions, and anxieties related to fulfilling the American dream—vividly embodied in the region's pioneering technology industry—and the complexity of our relationship to money. The commission signals the Museum's commitment to fostering a continuous dialogue with contemporary artistic practice as well as its link to the San Francisco community.

In previous segments of Living Pictures Blocher has recorded, among other groups, preeminent physicists at the CERN in Geneva (The Meditation Room, 2001), Princeton University's football team (Are You a Masterpiece?, 1999), as well as people from neighborhoods in Buenos Aires (Dignidad, 2002) and New Orleans (What Belongs To Them, 2004), making statements about beauty, the sublime, death, physics, sports, politics, sex, and gender.

New Work: Sylvie Blocher also features Living Pictures/Je et Nous (I and Us) (2003), a piece for which Blocher filmed 100 inhabitants of the Sevran district of Beaudottes (a northern suburb of Paris), an area reeling from industrial restructuring and rife with issues of poverty and ethnic tension. The video was first shown at the Zone of Urgency 2003 Venice Biennale as part of the larger Je & Nous (I & Us) social practice project by the interdisciplinary collective Campement Urbain (which includes Blocher, urban planner François Daune, and philosopher Josette Faidit). In this work, Blocher's subjects stand in front of a monochrome screen wearing black T-shirts inscribed with their personal statements in basic white lettering. Statements such as "I dream of having identity papers," "I'm ashamed of you," and "I can't afford to speak of beauty because I have no money" invariably corroborate, complete, or counter each other, piecing together a community portrait from portrayals of unique individuals.

In conjunction with the opening of the exhibition, SFMOMA will present an artist talk featuring Blocher on Thursday, February 22, at 6:30 p.m. in the Phyllis Wattis Theater. This program is free and open to the public. A free illustrated brochure, with an essay by Frieling, will be available in the galleries.

The New Work series is organized by SFMOMA and is generously supported by Collectors Forum, an SFMOMA auxiliary and the founding patron of the series. Major funding also is provided by Mimi L. Haas, Nancy and Steven H. Oliver, Robin Wright, and the Betlach Family Foundation. Additional support is provided by the Bay Area Video Coalition and Cultural Services, Consulate General of France in San Francisco. Hotel sponsor: W Hotel San Francisco.

Media Contacts

  • Amber Whiteside, 415.357.4170,
  • Libby Garrison, 415.357.4177,
  • Robyn Wise, 415.357.4172,


San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Founded in 1935 as the first West Coast museum devoted to modern and contemporary art, SFMOMA is currently undergoing a major expansion project that will significantly enhance gallery, education, and public spaces, enabling the museum to better showcase more of its expanded permanent collection. While the museum is temporarily closed for construction,  through 2016, SFMOMA is “on the go” with an extensive array of off-site programming across the Bay Area, including collaborative and traveling museum exhibitions, major outdoor projects and commissioned installations, and new education initiatives.

Visit sfmoma.org or call 415.357.4000 for more information.