Exhibition Press Release


SFMOMA’S LIVE-ART PROGRAM PRESENTS
TODAY IS NOT A DRESS REHEARSAL, BY NEW HUMANS

Site-Specific Installation Activates Museum's Public Space

Release date: April 17, 2009

SFMOMA’S LIVE-ART PROGRAM PRESENTS<br><em>TODAY IS NOT A DRESS REHEARSAL</em>, BY NEW HUMANS</br>

New Humans, Disassociate (performance view featuring [left to right] Vito Acconci, C. Spencer Yeh, and Mika Tajima), Elizabeth Dee Gallery, NYC, 2007; photo: courtesy Mika Tajima and Elizabeth Dee Gallery, NYC

For three days (May 10–12, 2009), the San Francisco Museum of Modern Art's Schwab Room, part of SFMOMA's public atrium, will be transformed into a hybrid installation/film set by New York–based artist Mika Tajima (who often works collaboratively under the name New Humans). This site-specific project, entitled Today Is Not a Dress Rehearsal, creates a dynamic space for live performance, video, and sculpture. Featuring contributions from filmmaker Charles Atlas and philosopher Judith Butler, Today Is Not a Dress Rehearsal will be open to the public and free of admission.

Founded in 2003 by Mika Tajima (with a few rotating members that include other artists, musicians, and designers), New Humans is known for constructing multimedia installations that typically incorporate live performance elements and experimental music. Tajima, who was selected for the 2008 Whitney Biennial, works across genres, posing questions about the evolving nature of contemporary art production and exhibition, and exploring how viewers' expectations of these experiences are conditioned.

For SFMOMA, Tajima's set will consist of her sculptural objects (which double as scenery flats) and the accoutrements of film production, including lighting gear, dolly tracks, and sound equipment. In keeping with many of her previous installations, the panel-like modular structures made specifically for this project will be layered with prints of abstract patterns and graphic renderings by Tajima—this time echoing the iconic architecture and motifs of SFMOMA's Mario Botta–designed building. The sculptures function as both literal "flats" and as flat representations of the museum's spatial geometry.

Simultaneously, award-winning filmmaker and video artist Charles Atlas will be shooting the event and creating live-edit works, which will be projected in real time in the museum's Phyllis Wattis Theater, as well as onto the surfaces of the installation itself.

Special evening performances include an experimental lecture by philosopher Judith Butler—known for her seminal writings on cultural theory and contemporary politics—and a sound performance by New Humans. In addition, members of the Golden Gate Toastmasters (the local chapter of Toastmaster International, a public-speaking association) will perform speeches influenced by concepts of mirroring and repetition as interpreted through the myth of Echo and Narcissus. These spoken-word elements will be recorded live on the first day of the project and then played back and remixed as the installation evolves.

When the set is not in active use by the artist/performers, the public will be able to view it—its ongoing transformation and everything "behind the scenes"—making transparent the process of collaborative art production, with its multiple takes and negotiations.

SFMOMA's Live Art series has transformed the nature of the museum's public programming, embracing the event-driven, performance-based aspect of much contemporary art. Encompassing a broad spectrum of programming—from intimate collaborations to provocative spectacles—Live Art supports direct interactions among artists, artworks, and communities and activates the museum's spaces in new ways. Previous events in the series include William Kentridge's The Return of Ulysses, Fritz Haeg's Animal Estates, Eve Sussman's The Rape of the Sabine Women, and Weimar New York: A Golden Gate Affair.

Support for Live Art at SFMOMA is provided by The William and Flora Hewlett Foundation.

TODAY IS NOT A DRESS REHEARSAL
Mika Tajima/New Humans
With filmmaker Charles Atlas
Sunday–Tuesday, May 10–12, 11 a.m.–5:45 p.m.
The Schwab Room and Phyllis Wattis Theater, SFMOMA

EVENING PERFORMANCES
Monday, May 11, 7:30 p.m.
With a lecture by Judith Butler and recorded speeches by the Golden Gate Toastmasters
Tuesday, May 12, 7:30 p.m.
With a noise performance by New Humans
The installation and all evening events are free and open to the public.

Media Contacts

  • Robyn Wise, 415.357.4172,
  • Senior Public Relations Associate, 415.357.4170,

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San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Founded in 1935 as the first West Coast museum devoted to modern and contemporary art, SFMOMA is currently undergoing a major expansion project to open in 2016 that will significantly enhance gallery, education, and public spaces, enabling the museum to better showcase more of its expanded permanent collection. While the museum is temporarily closed for construction, from June 3, 2013 to early 2016, SFMOMA will be “on the go” with an extensive array of off-site programming across the Bay Area, including collaborative and traveling museum exhibitions, major outdoor projects and commissioned installations, and new education initiatives.

Visit our Web site at www.sfmoma.org or call 415.357.4000 for more information.

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