Exhibition Press Release


SFMOMA CELEBRATES ITS RICH AND COLORFUL HISTORY OF EPHEMERA AND GRAPHIC DESIGN FOR 75TH ANNIVERSARY

Exhibition dates: December 19, 2009 - January 16, 2011

Release date: September 21, 2009

SFMOMA CELEBRATES ITS RICH AND COLORFUL HISTORY OF EPHEMERA AND GRAPHIC DESIGN FOR 75TH ANNIVERSARY

Tony Labat: I Want You, 2008; street poster; Public programs poster; Design: MendeDesign; Collection SFMOMA

From November 7, 2009, to July 6, 2010, in conjunction with the museum's 75th anniversary, the San Francisco Museum of Modern Art (SFMOMA) will present Dispatches from the Archivesan exhibition celebrating the museum's rich and colorful history of ephemera, graphic design, and publications. This special presentation is organized by Stephanie Pau, SFMOMA manager of interpretation, and will be located in the museum's Koret Visitor Education Center. Throughout the anniversary season, SFMOMA will present a series of exhibitions and programs under the heading 75 Years of Looking Forward illustrating the story of the artists, collectors, cultural mavericks, and San Francisco leaders who founded, built, and have animated the museum.

Part of the 75th anniversary suite of exhibitions, this presentation showcases examples of ephemera and design and at the same time highlights the museum's long history of innovative public programs and events. The materials were culled from SFMOMA's Library and Archives following the recent processing and cataloging of thousands of items and documents from the museum's institutional history. From public programs posters to SFMOMA-published magazines, and from belt buckles to chocolate bars, the exhibition illustrates the story of an institution that cherishes a spirit of innovation while holding itself to the highest aesthetic standards.

By bringing to light striking and whimsical design pieces, Dispatches from the Archives showcases the diversity and creativity of both in-house and commissioned SFMOMA designers throughout the museum's history. The material demonstrates the variety of public programs, lectures, and community events organized by the museum since its founding in 1935. Much of the material exemplifies the prolific work of the museum's auxiliaries—societies such as the Women's Board, SECA, and others that have worked tirelessly on behalf of the museum over its history.

Also presented are two adjunct projects: the Oral History Project and the Phone Booth. Since 1994 SFMOMA has helped art history come alive through the use of oral history and archival materials in its Interactive Educational Technologies programs. The Oral History Project, a vital educational resource for both scholars and the general public, preserves the history of the museum by presenting video and audio interviews with individuals whose contributions have shaped the institution. The project includes interviews with artists, curators, directors, collectors, and donors. Clips from the Oral History Project alongside commentary by SFMOMA visitors and docents will be on view in the Koret Visitor Education Center.

The Phone Booth project captures visitors' voices through an interactive telephone display. Featuring a chalkboard with daily and weekly questions about the museum's collection, Phone Booth invites visitors to pick up the phone and record a response. Those responses will be integrated into the museum's permanent collection, multimedia tour, and/or SFMOMA Artcasts, SFMOMA's monthly podcasts.

Media Contacts

  • Robyn Wise, 415.357.4172,
  • Senior Public Relations Associate, 415.357.4170,

***

San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Founded in 1935 as the first West Coast museum devoted to modern and contemporary art, SFMOMA is currently undergoing a major expansion project to open in 2016 that will significantly enhance gallery, education, and public spaces, enabling the museum to better showcase more of its expanded permanent collection. While the museum is temporarily closed for construction, from June 3, 2013 to early 2016, SFMOMA will be “on the go” with an extensive array of off-site programming across the Bay Area, including collaborative and traveling museum exhibitions, major outdoor projects and commissioned installations, and new education initiatives.

Visit our Web site at www.sfmoma.org or call 415.357.4000 for more information.

###