Exhibition Press Release


A Fresh Look at Seminal 1975 Photography Exhibition

Exhibition dates: July 17 - October 03, 2010

Release date: March 22, 2010


Joe Deal (American, b. 1947), Untitled View (Boulder City), 1974; George Eastman House collections; © Joe Deal

The San Francisco Museum of Modern Art (SFMOMA) is pleased to present New Topographics: Photographs of a Man-Altered Landscape, on view from July 17 to October 3, 2010. Comprised of close to 150 photographs, it is a restaging of a historically significant exhibition held in 1975 at the George Eastman House in Rochester, New York.

This reprisal brings together the work of all ten photographers included in the original New Topographics: Robert Adams, Lewis Baltz, Bernd and Hilla Becher, Joe Deal, Frank Gohlke, Nicholas Nixon, John Schott, Stephen Shore, and Henry Wessel. Widely considered one of the seminal exhibitions in the history of photography, New Topographics signaled the emergence of a radically new approach to landscape and demonstrated the influence of Conceptualism and Minimalism on photography in the 1970s.

New Topographics is significant to the history of photography primarily because it marked a dramatic shift in attitude towards landscape as a photographic subject. Unlike their predecessors, such as Ansel Adams or Minor White, the photographers featured in New Topographics did not use their work to express transcendent personal experiences of untrammeled nature. Rather, they used a more seemingly neutral approach to depict the ordinary landscapes that surround us, including aspects of the built environment that are often overlooked and considered eyesores: cheap motels, gas stations, tract homes, trailer parks, and parking lots. Included in the exhibition are: Buena Vista, Colorado (1973) by Henry Wessel; South Corner, Riccar America Company, 3184 Pullman, Costa Mesa (1974) from the series New Industrial Parks by Lewis Baltz; and Irrigation Canal, Albuquerque, New Mexico (1974) and Untitled View, (Boulder City) (1974) by Joe Deal, which all evince this radical reconceptualization of landscape.

Although they might lack conventional aesthetic hooks of expression, narrative, and beauty, these photographs are powerful aesthetic statements that reflect the complex and ambiguous relationship between humans and the environment—a relationship of particular importance here in the West. As open to the work of conceptual artists such as Ed Ruscha as they were to the history of their chosen medium, the photographers in New Topographics represent a crucial bridge between the once-insular photography world and the larger field of contemporary art. This restaging offers an opportunity to consider the photographs both in the context of the newly central role photography was playing in 1970s contemporary art as well as in relation to the period's prevailing cultural concerns, such as land use, national identity, environmentalism, and nostalgia.

The exhibition was coorganized by Dr. Britt Salvesen, department head and curator of photography, prints and drawings at the Los Angeles County Museum of Art, and Dr. Alison Nordström, curator of photographs at George Eastman House International Museum of Photography in Rochester, New York. The San Francisco presentation is organized by Erin O'Toole, assistant curator of photography at SFMOMA.

Following the presentation at SFMOMA, the exhibition will travel to several international locales, including: Landesgalerie in Linz, Austria (November 10, 2010, through January 9, 2011); Die Photographische Sammlung Stiftung Kultur in Cologne, Germany (January 20 through March 28, 2011); The Netherlands Fotomuseum in Rotterdam, the Netherlands (June 25 through September 11, 2011); and Museum of Fine Arts in Bilbao, Spain (October 17, 2011 through January 8, 2012).

The exhibition is accompanied by a catalogue, New Topographics, published by Steidl, George Eastman House, and CCP. In the lead essay, Salvesen traces the prevailing cultural and aesthetic ideas that gave rise to the show, as well as the interconnections between the participants. Also featured is an essay by Nordström outlining the significance of New Topographics in Eastman House's history and its influence on photographic history as a whole.

The new presentation and international tour of New Topographics is made possible by a generous grant from the Terra Foundation for American Art.

Media Contacts

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  • Jill Lynch, 415.357.4172,


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Founded in 1935 as the first West Coast museum devoted to modern and contemporary art, SFMOMA is currently undergoing a major expansion project that will significantly enhance gallery, education, and public spaces, enabling the museum to better showcase more of its expanded permanent collection. While the museum is temporarily closed for construction,  through 2016, SFMOMA is “on the go” with an extensive array of off-site programming across the Bay Area, including collaborative and traveling museum exhibitions, major outdoor projects and commissioned installations, and new education initiatives.

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