News Press Release

SFMOMA Announces Admission Price Change Effective July 1, 2001

Release date: June 1, 2001

Effective July 1, admission prices to the San Francisco Museum of Modern Art (SFMOMA) will increase by one dollar. All Museum admission policies remain in effect, including free admission to all on the first Tuesday of every month; free admission for children 12 and under; free admission for SFMOMA members and a guest; and half-price admission every Thursday after 6 p.m.

Philosophically, the Museum wishes to avoid the practice of charging temporary premiums for large exhibitions the way so many museums across the country do. SFMOMA believes the price should reflect the consistently high quality of programming at the Museum as well as increasing operating costs. SFMOMA has not raised its prices since 1999 despite significant cost increases due to a fuller program schedule and large-scale exhibitions that have been remarkably popular, such as the exhibitions Magritte, Keith Haring, Alexander Calder and Richard Diebenkorn.

Museum Admission (effective July 1, 2001)

$10     Adults
$7      Senior citizens
$6      Students with valid ID
Free    SFMOMA members and children 12 and under (accompanied by an adult)

Half-price    Thursdays 6 p.m. to 9 p.m.
Free day      First Tuesday of each month is free to all

Media Contacts

  • Libby Garrison, 415/357-4177,
  • Sandra Farish Sloan , 415/357-4174,

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San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Museum hours: Open daily (except Wednesdays): 11 a.m. to 5:45 p.m.; open late Thursdays, until 8:45 p.m. Summer hours (Memorial Day to Labor Day): Open at 10 a.m. Closed Wednesdays and the following public holidays: New Year's Day, Fourth of July, Thanksgiving, Christmas. The Museum is open the Wednesday between Christmas and New Year's Day.

Koret Visitor Education Center: Open daily (except Wednesdays): 11 a.m. to 5:30 p.m.; open late Thursdays, until 8:30 p.m. Summer hours: Open at 10 a.m.

Admission prices: adults: $18; seniors: $13; students: $11; SFMOMA members and children 12 and under: free. Admission is free the first Tuesday of each month and half-price on Thursdays after 6 p.m.

SFMOMA is easily accessible by Muni, BART, Golden Gate Transit, SamTrans, and Caltrain. Hourly, daily, and monthly parking is available at the SFMOMA Garage at 147 Minna Street. For parking information, call 415.348.0971.

Visit our Web site at www.sfmoma.org or call 415.357.4000 for more information.

SFMOMA is supported by a broad array of contributors committed to helping advance its mission. Major annual support is provided by Grants for the Arts/San Francisco Hotel Tax Fund, the Koret Foundation, and the Evelyn and Walter Haas Jr. Fund. First Tuesdays are always free, thanks to AT&T. KidstART free admission for children 12 and under is made possible by Charles Schwab & Co.

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