News Press Release

SFMOMA Announces New Spring Gala Fundraiser The Modern Ball And Post–modern Ball To Benefit The Museum's Exhibitions And Programs

Release date: August 6, 2004

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San Francisco, CA (August 6, 2004)—The San Francisco Museum of Modern Art (SFMOMA) announces the creation of a new gala event, the Modern Ball, to be held biennually in the spring as a fund–raiser for the Museum and its many exhibitions and programs. The inaugural gala will be held on Wednesday, May 4, 2005. The 2005 Modern Ball is chaired by SFMOMA Trustee Helen Schwab and cosponsored by Charles Schwab and Co., Inc. and Visa USA.

"The scope of this event is bigger, grander than anything the Museum has undertaken since we opened our building ten years ago," explains SFMOMA Director Neal Benezra. "We are confident it will become one of the landmark events in San Francisco." The Modern Ball will be held at the Museum, with the soaring five–story Evelyn and Walter Haas Jr. Atrium as the center of activity. Dinner and dancing will take place in tented spaces on both the Minna and Natoma street sides of the building. Event designer Stanlee Gatti will create a spectacular decor for the evening. Guests attending the Modern Ball will be treated to a feast of entertainment while they enjoy the Museum's world–class collection of modern and contemporary art.

The Modern Ball will be followed by a special late–night party—the Post–Modern Ball—with refreshments and entertainment that will continue well into the evening.

Tickets for both the Modern Ball and the Post–Modern Ball will be available at a range of levels. Details will be announced in January 2005.

Media Contacts

  • Libby Garrison , 415.357.4177,
  • Robyn Wise, 415.357.4172,
  • Sandra Farish Sloan, 415.357.4174,

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San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Museum hours: Open daily (except Wednesdays): 11 a.m. to 5:45 p.m.; open late Thursdays, until 8:45 p.m. Summer hours (Memorial Day to Labor Day): Open at 10 a.m. Closed Wednesdays and the following public holidays: New Year's Day, Fourth of July, Thanksgiving, Christmas. The Museum is open the Wednesday between Christmas and New Year's Day.

Koret Visitor Education Center: Open daily (except Wednesdays): 11 a.m. to 5:30 p.m.; open late Thursdays, until 8:30 p.m. Summer hours: Open at 10 a.m.

Admission prices: adults: $18; seniors: $13; students: $11; SFMOMA members and children 12 and under: free. Admission is free the first Tuesday of each month and half-price on Thursdays after 6 p.m.

SFMOMA is easily accessible by Muni, BART, Golden Gate Transit, SamTrans, and Caltrain. Hourly, daily, and monthly parking is available at the SFMOMA Garage at 147 Minna Street. For parking information, call 415.348.0971.

Visit our Web site at www.sfmoma.org or call 415.357.4000 for more information.

SFMOMA is supported by a broad array of contributors committed to helping advance its mission. Major annual support is provided by Grants for the Arts/San Francisco Hotel Tax Fund, the Koret Foundation, and the Evelyn and Walter Haas Jr. Fund. First Tuesdays are always free, thanks to AT&T. KidstART free admission for children 12 and under is made possible by Charles Schwab & Co.

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