News Press Release

SFMOMA APPOINTS NEW DIRECTOR OF DEVELOPMENT

Release date: January 21, 2011

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SFMOMA APPOINTS NEW DIRECTOR OF DEVELOPMENT

Jonathan L. Peterson, Director of Development; photo: courtesy SFMOMA

The San Francisco Museum of Modern Art (SFMOMA) is pleased to announce the appointment of Jonathan L. Peterson as the museum's new director of development.  Peterson begins his role at SFMOMA on January 18, 2011. 

Peterson joins SFMOMA after four years as deputy director of development for San Francisco Opera, where he was responsible for contributed income of $35 million annually and managed a department of 28. During his tenure there, he successfully expanded board and volunteer leadership in fundraising; launched Orpheus, a young philanthropists giving society to engage the next generation of donors; increased annual support by 16 percent; and grew membership in the planned giving society by 50 percent over four years. 

Prior to joining San Francisco Opera, Peterson gained fundraising experience in leadership roles including vice president for development and community engagement for the New World Symphony in Miami Beach; associate director of development for the Chicago Symphony Orchestra; and annual fund manager of the Indianapolis Symphony Orchestra.

Peterson holds both a Bachelors of Music in performance and an MBA in finance from Butler University. He has served on the boards of several national and local civic organizations in the fields of music, arts advocacy, human rights, and competitive sports.

At SFMOMA, Peterson will provide strategic leadership in the development of philanthropic relationships throughout the Bay Area in support of SFMOMA's programmatic priorities. He will also be responsible for annual support from individuals, corporations, and foundations, as well as special events and membership.

About SFMOMA

SFMOMA welcomes more than 650,000 visitors and 46,000 students visit each year. Since opening its South of Market building in 1995, SFMOMA has added more than 13,000 works to its collections, 95 percent of which were donated, doubling its holdings to 26,000 works. At the same time, SFMOMA's family programs have increased five-fold, teacher-training programs have increased six-fold, and gallery tours have expanded to 1,800. SFMOMA has mounted a series of exhibitions that have drawn both record attendance and critical praise, including recent exhibitions by Diane Arbus, Olafur Eliasson, Eva Hesse, Frida Kahlo, William Kentridge, Sol LeWitt, Richard Tuttle, and Jeff Wall. The museum celebrated its 75th anniversary in 2010.

Media Contacts

  • Robyn Wise, 415.357.4172,
  • Peter Denny, 415.357.4170,

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San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Museum hours: Open daily (except Wednesdays): 11 a.m. to 5:45 p.m.; open late Thursdays, until 8:45 p.m. Summer hours (Memorial Day to Labor Day): Open at 10 a.m. Closed Wednesdays and the following public holidays: New Year's Day, Fourth of July, Thanksgiving, Christmas. The Museum is open the Wednesday between Christmas and New Year's Day.

Koret Visitor Education Center: Open daily (except Wednesdays): 11 a.m. to 5:30 p.m.; open late Thursdays, until 8:30 p.m. Summer hours: Open at 10 a.m.

Admission prices: adults: $18; seniors: $13; students: $11; SFMOMA members and children 12 and under: free. Admission is free the first Tuesday of each month and half-price on Thursdays after 6 p.m.

SFMOMA is easily accessible by Muni, BART, Golden Gate Transit, SamTrans, and Caltrain. Hourly, daily, and monthly parking is available at the SFMOMA Garage at 147 Minna Street. For parking information, call 415.348.0971.

Visit our Web site at www.sfmoma.org or call 415.357.4000 for more information.

SFMOMA is supported by a broad array of contributors committed to helping advance its mission. Major annual support is provided by Grants for the Arts/San Francisco Hotel Tax Fund, the Koret Foundation, and the Evelyn and Walter Haas Jr. Fund. First Tuesdays are always free, thanks to AT&T. KidstART free admission for children 12 and under is made possible by Charles Schwab & Co.

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