News Press Release

NEW FAMILY MEMBERSHIP DEEPENS SFMOMA’S COMMITMENT TO FAMILIES

Release date: September 29, 2011

Press images

NEW FAMILY MEMBERSHIP DEEPENS SFMOMA’S COMMITMENT TO FAMILIES

SFMOMA Family Sunday; photo: Winni Wintermeyer

On October 1, 2011, the San Francisco Museum of Modern Art (SFMOMA) will launch a new membership program designed to enhance opportunities for families to engage with the museum and its growing family community. The Family membership includes exclusive viewing hours and unlimited admission for two adult cardholders as well as two adult guests and all accompanying children age 17 and younger. From families looking for hands-on fun at SFMOMA Family Sundays to art aficionado parents wanting to inspire a lifelong appreciation of the arts in their children, households of all shapes and sizes can enjoy the benefits of the new membership.

The comprehensive and flexible membership structure encourages family visits and ensures that everyone in the family can take advantage of SFMOMA's offerings. With a Family membership, children ages 4 to 12 can join the Mods Club, SFMOMA's club for kids, and visit the museum with an adult caregiver for free; teens 17 and under receive their own membership card and can visit independently with a friend; and parents may invite grandparents, an aunt and uncle, or two friends for a museum visit any time. Exclusive Family member viewing hours every month provide space for families with young children in strollers or who want to experience the museum with other like-minded, art-loving families.

In the past year, SFMOMA has deepened its longstanding commitment to families by offering expanded resources and programming designed specifically for family visitors. With the support of seed grants from The Wallace Foundation, the museum created an animated, interactive mobile tour for families; created printed and online activity guides that focus on key artists in the museum's collection; and, as of July 2011, began hosting family programs every Sunday. SFMOMA Family Sundays offer museumwide activities, including hands-on projects, docent-led family gallery tours, book readings, and film screenings linked to SFMOMA's collection and special exhibitions. Led by SFMOMA educators and guest artists, Family Sundays are designed to encourage experimentation and creativity and to develop critical thinking skills. Families will have free, unlimited access to these entertaining and educational programs with the new Family membership.

The Family membership is priced at $150, which includes unlimited free admission, a 10 percent discount at the MuseumStore and Rooftop Coffee Bar, and free admission to select special events, lectures, and film screenings, in addition to all Dual level member benefits (see below).

Exclusive Family Membership benefits:

·         Unlimited free admission for two adult cardholders, two guests, and accompanying children age 17 and younger

·         Membership cards for children in your household ages 13 to 17 allowing them to visit for free with one guest

·         Membership in the Mods Club, including a special badge and passport, for children in your household
         ages 4 to 12

·         Free admission for one caregiver when accompanying a Mods Club child

·         Exclusive monthly Family member viewing hours

·         New Family Activity Guides sent by email

·         A coupon for a one-time, 20 percent in-store discount on kids products at the SFMOMA MuseumStore

Dual Level Membership benefits:

·         Two personalized membership cards

·         Unlimited free museum admission for four

·         Free admission for four to selected film screenings and lectures

·         Members' express entry

·         Member preview days for selected major exhibitions

·         Member evening receptions

·         10 percent off at the MuseumStore—20 percent off on members-only sale days

·         10 percent off at the Rooftop Coffee Bar

·         10 percent off gift memberships

·         Free subscription to the exhibition and program guide

 

UPCOMING FAMILY EVENTS

Family Sundays: DRAWing Inspiration

Galleries and Koret Visitor Education Center
Sundays, October 2, 9, 16, 23, and 30, 2011
Sundays, November 6, 13, 20, and 27, 2011
Sundays, December 4, 11, and 18, 2011
11 a.m. to 3 p.m.

SFMOMA educators draw inspiration from the exhibition Richard Serra Drawing: A Retrospective and guide families through sketching, doodling, and drawing activities around the museum.

Yerba Buena Family Day

Presented by Target
Sunday, October 16, 2011
11a.m. to 4 p.m.
FREE

Yerba Buena Family Day is downtown San Francisco's biggest daylong family block party with free admission to four leading museums including the San Francisco Museum of Modern Art, Contemporary Jewish Museum, Museum of the African Diaspora, and Children's Creativity Museum (formerly Zeum), plus an array of special art activities for kids and free performances on two big stages courtesy of the Yerba Buena Gardens Festival. At SFMOMA, kids can be inspired by the exhibition Richard Serra Drawing: A Retrospective and sketch, scribble, and squiggle their way through the wonderful world of drawing.

For more information about all Yerba Buena Family Day activities, go to visityerbabuena.org or call 415.614.3216.

Media Contacts

  • Peter Denny, 415.357.4170,
  • Robyn Wise, 415.357.4172,

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San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Museum hours: Open daily (except Wednesdays): 11 a.m. to 5:45 p.m.; open late Thursdays, until 8:45 p.m. Summer hours (Memorial Day to Labor Day): Open at 10 a.m. Closed Wednesdays and the following public holidays: New Year's Day, Fourth of July, Thanksgiving, Christmas. The Museum is open the Wednesday between Christmas and New Year's Day.

Koret Visitor Education Center: Open daily (except Wednesdays): 11 a.m. to 5:30 p.m.; open late Thursdays, until 8:30 p.m. Summer hours: Open at 10 a.m.

Admission prices: adults: $18; seniors: $13; students: $11; SFMOMA members and children 12 and under: free. Admission is free the first Tuesday of each month and half-price on Thursdays after 6 p.m.

SFMOMA is easily accessible by Muni, BART, Golden Gate Transit, SamTrans, and Caltrain. Hourly, daily, and monthly parking is available at the SFMOMA Garage at 147 Minna Street. For parking information, call 415.348.0971.

Visit our Web site at www.sfmoma.org or call 415.357.4000 for more information.

SFMOMA is supported by a broad array of contributors committed to helping advance its mission. Major annual support is provided by Grants for the Arts/San Francisco Hotel Tax Fund, the Koret Foundation, and the Evelyn and Walter Haas Jr. Fund. First Tuesdays are always free, thanks to AT&T. KidstART free admission for children 12 and under is made possible by Charles Schwab & Co.

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