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Haring in front of his Pop Shop,
New York City, 1986. Although criticized by some voices within the art world as blatant commercialism, the Pop Shops were actually in keeping with Haring's philosophy. They invited the public to share in and enjoy his work, outside of the confines of a gallery setting.
Haring in the Pop Shop, New York
City, 1986. |
"Doing the Pop Shops was letting the
work become what it was becoming anyway, giving my endorsement
to what would have happened by itself within this culture....
My acceptance first came from the public and then the art
world had to deal with that; they had to figure out if they
would endorse it -- or if because it was popular that meant
that there was something wrong with it." -- Keith Haring, in People magazine, November 1986 "My work was starting to become more
expensive and more popular with the art market. Those prices
meant that only people who could afford big art prices could
have access to the work. The Pop Shop makes it accessible.
To me, the Pop Shop is totally in keeping ideologically with
what Andy [Warhol] was doing and what conceptual artists and
earth artists were doing: It was all about participation on
a big level."
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Copyright © 1998 San Francisco Museum of Modern Art.
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