Lecture

Thursday, May 27, 2004
Brand Fusion: The Industrial Design of Yves Béhar

Date + Time

Thursday, May 27, 2004
6:30 p.m.

Location

Phyllis Wattis Theater

Overview

Yves Béhar's narrative-based approach to design, unique product conceptualization, and ability to orchestrate corporate brand synergies distinguish him as one of the most innovative industrial designers working today. Rosa explores the design strategies that have fueled Béhar's extraordinary success.

Participants

Joseph Rosa, Helen Hilton Raiser Curator of Architecture and Design, SFMOMA

Admission + Ticketing

Free with Museum or Member Sessions admission.