Lecture

Thursday, May 27, 2004
Brand Fusion: The Industrial Design of Yves Béhar
Joseph Rosa, Helen Hilton Raiser Curator of Architecture and Design, SFMOMA

Phyllis Wattis Theater
6:30 p.m.

Yves Béhar's narrative-based approach to design, unique product conceptualization, and ability to orchestrate corporate brand synergies distinguish him as one of the most innovative industrial designers working today. Rosa explores the design strategies that have fueled Béhar's extraordinary success.

Free with Museum or Member Sessions admission.

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