Free Tuesday Program

Tuesday, June 07, 2005
Books, Buildings, and Branding: The Design of 2x4

Date + Time

Tuesday, June 07, 2005
noon - 1:00 p.m.


Phyllis Wattis Theater


Known for its rigorous analysis of message, context, and audience, the New York-based graphic design studio 2x4 has created environmental graphics, publications, and branding for clients such as Prada, the Guggenheim Hermitage Museum in Las Vegas, and KnollTextiles. In this program, exhibition curator Rosa discusses 2x4's unique vision, while Alfred presents case studies of the studio's past work.


Joseph Rosa, Helen Hilton Raiser Curator of Architecture and Design, SFMOMA
Darrin Alfred, curatorial associate, architecture and design, SFMOMA

Admission + Ticketing

Museum and program admission are free.