Lecture

Thursday, September 15, 2005
Industrial Design Heavyweights
Bill Moggridge, cofounder, IDEO
Special guests from IDEO

Phyllis Wattis Theater
6:30 p.m.

Designer of the first laptop computer, Moggridge is a stalwart of industrial design who believes interdisciplinary teams are the current heavyweights of the field, their collaborative efforts driving innovation. Moggridge introduces team members from his firm, IDEO, and engages them in a discussion of how individual and collective work factor into their processes.

$15 general; $10 IDSA and SFMOMA members, students, and seniors. Tickets are available at the Museum (no surcharge) or online.

Presented by Industrial Design Society of America, San Francisco Chapter, (IDSA SF) and Architecture + Design Forum, an auxiliary of SFMOMA.

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