Less and More

The Design Ethos of Dieter Rams

Less and More

Dieter Rams, RT 20, 1961; photo Koichi Okuwaki

Less and More

Dieter Rams, Vitsœ 620, 1962; photo Koichi Okuwaki

Less and More

Dieter Rams, Braun phonosuper (SK 4), 1956; design: Hans Gugelot and Dieter Rams, photo: Koichi Okuwaki

Less and More

Dieter Rams, Braun hair dryer (HLD 4), 1970; design: Dieter Rams, photo: Koichi Okuwaki

Less and More

Dieter Rams, T 1000 World Radio, 1963; photo Koichi Okuwaki

Less and More

Dieter Rams and Dietrich Lubs, ABR 21 Signal Radio, 1978; photo Koichi Okuwaki

August 27, 2011 - February 20, 2012

Widely regarded as one of the most influential industrial designers of our time, Dieter Rams produced iconic works and innovative ideas (in particular his advocacy for "less but better" design) that have proved seminal for our contemporary design culture. For more than 40 years, Rams was the lead designer for the German household appliance company Braun. He has also been the active designer for German furniture company Vitsœ since his start there in 1959. This exhibition includes more than 200 models and objects by Rams and his team, as well as contemporary designs influenced by his Ten Principles of Good Design, such as Apple computers.


Less and More: The Design Ethos of Dieter Rams is organized and produced by Suntory Museum Osaka in collaboration with Fuchu Art Museum in Japan. Support for the San Francisco presentation is provided by Braun and Vitsoe.