Jennifer Morla

American (New York City, New York, 1955)

Throughout her career, graphic designer Jennifer Morla has demonstrated a unique talent for converting traditional visual iconography into eclectic contemporary designs, in which imagery, type, and abstract forms are layered atop one other in various ways.

Morla has lived and worked in San Francisco since 1978, when she moved to California after earning a bachelor's degree in graphic design from the Massachusetts College of Art. For several years she was the art director for Levi Strauss & Co., where she challenged the firm's longtime reliance on images of the American West to market their products. By 1984, she had established her own studio, Morla Design. Her diverse client list included MTV Networks, Chronicle Books, and Wells Fargo. Morla was invited to assume the position of chief creative office at Design Within Reach in 2005. She also teaches in the graphic design program at California College of the Arts.

From June 3, 2013, through early 2016, SFMOMA's building on Third Street in San Francisco will be temporarily closed for expansion construction. Selected artworks in our collection are included in a range of off-site exhibitions during this period. We regret that the remainder of the collection will not be available for study during this time.

In the meantime, we invite you to explore a wide selection of our collection online. Please note that the information presented online is subject to revision. Please contact us at to verify artwork details.

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