Eliot Noyes

American (Boston, Massachusetts, 1910 - 1977, New Canaan, Connecticut)

Westinghouse 1964 New York World's Fair Pavilion, Flushing Meadow, New York

1961
architectural model | painted wood, unknown plastic, and PMMA
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  • Westinghouse 1964 New York World's Fair Pavilion, Flushing Meadow, New York

    Eliot Noyes, Westinghouse 1964 New York World's Fair Pavilion, Flushing Meadow, New York, 1961; painted wood, unknown plastic, and PMMA, 8 in. x 32 in. x 25 1/4 in. (20.32 cm x 81.28 cm x 64.14 cm); Collection SFMOMA, Accessions Committee Fund purchase; © Eliot Noyes Industrial Design


Corporate design pioneer Eliot Noyes championed the integration of architecture, branding, and graphic design. Beginning in 1960, he was retained by Westinghouse to remake their corporate identity, and this model shows the first iteration of the company's pavilion for the 1964 New York World's Fair.

The building is designed to contain eight major exhibits, each contained in a globe forty-five feet in diameter. The eight spheres surround a central lobby, and moving sidewalks carry the viewer from one exhibit to another. For reasons of economy, this scheme was not built.


8 in. x 32 in. x 25 1/4 in. (20.32 cm x 81.28 cm x 64.14 cm)
Acquired 2006
Collection SFMOMA
Accessions Committee Fund purchase
© Eliot Noyes Industrial Design
2006.106

Tags

architectural models, visionary architecture, World's Fairs, built environment, spheres


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