Eliot NoyesAmerican (Boston, Massachusetts, 1910 - 1977, New Canaan, Connecticut)
Westinghouse 1964 New York World's Fair Pavilion, Flushing Meadow, New York
Corporate design pioneer Eliot Noyes championed the integration of architecture, branding, and graphic design. Beginning in 1960, he was retained by Westinghouse to remake their corporate identity, and this model shows the first iteration of the company's pavilion for the 1964 New York World's Fair.
The building is designed to contain eight major exhibits, each contained in a globe forty-five feet in diameter. The eight spheres surround a central lobby, and moving sidewalks carry the viewer from one exhibit to another. For reasons of economy, this scheme was not built.