Publication

Broadside Art, Inc. brochure for Robert Rauschenberg's Autobiography

Part of Rauschenberg Research Project

  • Broadside Art, Inc. brochure for Robert Rauschenbergs <em>Autobiography</em>

    Broadside Art, Inc. brochure for Robert Rauschenberg’s Autobiography (1968). SFMOMA Permanent Collection Object Files

  • Installation view of Robert Rauschenberg's Autobiography, Leo Castelli Gallery, New York, 1991

    Installation view of Robert Rauschenberg’s Autobiography (1968) in Robert Rauschenberg: Print Survey in Themes, 1952–1992, Leo Castelli Gallery, New York, October 7–December 4, 1992. Photo: Dorothy Zeidman, courtesy the Robert Rauschenberg Foundation

  • Detail of first panel of Robert Rauschenberg's Autobiography

    Robert Rauschenberg, Autobiography, 1968 (detail)

  • Detail of second panel of Robert Rauschenberg's Autobiography

    Robert Rauschenberg, Autobiography, 1968 (detail)

  • Detail of third panel of Robert Rauschenberg's Autobiography

    Robert Rauschenberg, Autobiography, 1968 (detail)

  • Autobiography

    Robert Rauschenberg, Autobiography, Mon Jan 01 00:00:00 PST 1968; offset lithograph, 198 3/4 in. x 48 3/4 in. (504.8 cm x 123.81 cm); Gift of Marion B. Javits, Robert Rauschenberg, and Milton Glaser; © Robert Rauschenberg Foundation / Licensed by VAGA, New York, NY; published by Broadside Art, Inc.


This brochure was produced to advertise Autobiography and explain that the work’s three large panels could be arranged either side-by-side or vertically, depending on the space in which it was displayed. The publication includes an illustration in which the three panels wrap over the molding onto the ceiling and down onto the floor of a living room in a private home. The brochure was printed by Broadside Art, Inc., an organization Rauschenberg cofounded with Marion Javits (b. 1925), Milton Glaser (b. 1929), and Clay Felker (1925–2008) that made a billboard press available to artists, enabling them to produce inexpensive large-scale prints.