Dara Birnbaum

American (New York City, New York, 1946)

PM Magazine

video installation | five-channel video installation with sound, gelatin silver prints on aluminum
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  • PM Magazine

    Dara Birnbaum, PM Magazine, 1982; five-channel video installation with sound, gelatin silver prints on aluminum, 72 in. x 96 in. (182.88 cm x 243.84 cm); Collection SFMOMA, © Dara Birnbaum

This five-channel video and sound installation explores the subjugation of women in popular imagery through the appropriation of broadcast television clips showing women work, consume, and entertain. By recontextualizing and combining these fragments in a sculpture of processed images and sound, Birnbaum comments on television's role in reinforcing gender stereotypes and provokes an awareness of the seductive powers of technological media.

72 in. x 96 in. (182.88 cm x 243.84 cm)
Acquired 1991
Collection SFMOMA
© Dara Birnbaum


videos, blue, monitors, installations, women, gender stereotypes

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