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| Evaluation & Impact on the Field By taking a significant base of learning materials and programming them for two audiences and three distinct modes of use — in the galleries, in the Education Center, and on the Web — SFMOMA hopes to achieve concrete results and recommendations relevant to other institutions seeking a more nuanced and site-specific approach to digital publishing. Our audience research to date reveals that when confronted with new art, what most adult visitors seek is a sense of what the artists were trying to achieve in the works they find puzzling, and why museums have judged these works successful. In many guises, the questions “Why is this art?”, “What am I supposed to get out of it?”, and “What in the world was the artist thinking about?” recur in our galleries on a daily basis. The family of programs created by this grant is designed to acknowledge and respond to these fundamental questions that are asked in different forms by all of our visitors at one point or another, regardless of their experience with modern and contemporary art. To the extent possible, we will attempt to learn whether the availability of specific online and in-gallery multimedia resources builds user knowledge and changes user attitudes towards the art discussed. The Museum will be evaluating these programs over the next three years in light of our degree of success in reaching the following four outcomes: As a result of the Bridging the Gap initiative:
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