In the original installation of Soft Sell, a large pair of scarlet female lips was temporarily projected onto the glass doors of the Rialto, an abandoned porn theater on New York’s Forty-second Street. A sensuous female voice emanated from the speak-hole of the ticket booth, soliciting passersby with dubious offers of bodies, real estate, and a wide range of consumerist pleasures. Each pitch began with her saying, “Hey, you, wanna buy a…”
Presented during the “Disneyfication” of Times Square in the 1990s — a period when activities shifted from drug dealing and prostitution to family-oriented theater and entertainment — Soft Sell suggests that the commodification of sexual desire wa merely being replaced with a new set of seductions designed to appeal to our consumerist fantasies.
Collection SFMOMA Accessions Committee Fund: gift of Patricia and Raoul Kennedy, Lisa and John Miller, Christine and Michael Murray, Helen Hilton Raiser, and Danielle and Brooks Walker, Jr.
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