Robert Rauschenberg
Goat Chow (Chow Bags), 1977


Robert Rauschenberg’s Chow Bags portfolio (1977) consists of six screen prints with graphite and plastic thread, each featuring a different domesticated animal. The prints are based on paper collages Rauschenberg created from actual bags of animal feed manufactured by Ralston Purina (now Purina Mills), a company best known for its Dog Chow and Cat Chow brands. The packaging for the less common feeds featured in Mink ChowGoat ChowMonkey ChowHog ChowRabbit Chow, and Calf Startena (based on a bag for a livestock feed supplemented with nutrients for early growth) shares the distinctive red-and-white checkered pattern made famous by Purina’s more familiar products. By incorporating this pattern and other prominent design elements of the bags, Rauschenberg’s Chow Bags call attention to the simultaneous familiarity and strangeness of Purina’s graphic identity.

Although the artist selectively cut and partially flattened the paper feed bags to create his collages, he retained their rectangular shape and allowed this form to dictate the overall configuration of each print. The bold, graphic renderings of the animals at the center of these works are surrounded by various arrangements of fainter transfer images such as flowers and leaves, cars stuck in traffic, Coca-Cola bottles, and a woman’s glossy, manicured finger. The resulting compositions present the animals gazing out as in traditional portraiture, playfully framed by colorful graphics and strong geometric shapes. Photographs of the finished collages were used as the basis for the screen prints. After the silkscreen process, additional collage elements were applied to each print, including small pieces of fabric and plastic stitching that mimics the pull-strings used to open feed bags. The Chow Bags series was printed by Styria Studio in New York, and issued in an edition of 100.

Ownership, Exhibition, and Publication Histories

Ownership History

John Rosenthal, New York, purchased between 1977 and 1979

San Francisco Museum of Modern Art, gift of John Rosenthal, 1979

Exhibition History

Exhibition history not provided for multiples.

Publication History

Karen Tsujimoto, Rauschenberg/Rosenquist (San Francisco: Art Museum Association, 1982).

Lewis Kachur, Past Pop: Robert Rauschenberg and James Rosenquist Graphics (Union, NJ: Kean University, 2009).

This listing documents select references that provide general information about the series. It has been reviewed and is complete as of August 31, 2016.

Marks and Inscriptions

Recto: Bottom right edge, signature with inscription in pencil in the artist’s hand: “RAUSCHENBERG 27/100 77”; lower left corner, embossed chop mark: “STYRIA STUDIO” with a lion-like animal; lower right corner after signature, a second embossed chop mark: “UNTITLED PRESS, INC.”

Verso: Not available for inspection

Artwork Info

Artwork title
Goat Chow (Chow Bags)
Artist name

Date created
screenprint on paper with plastic thread
48 1/8 in. x 36 5/16 in. (122.24 cm x 92.23 cm)
Date Acquired
Collection SFMOMA
Gift of John Rosenthal
© Robert Rauschenberg Foundation; published by Styria Studio
Permanent URL
Artwork Status
Not on view at this time.

Research Materials

Please note that artwork locations are subject to change, and not all works are on view at all times. If you are planning a visit to SFMOMA to see a specific work of art, we suggest you contact us at to confirm it will be on view.

Only a portion of SFMOMA's collection is currently online, and the information presented here is subject to revision. Please contact us at to verify collection holdings and artwork information. If you are interested in receiving a high resolution image of an artwork for educational, scholarly, or publication purposes, please contact us at

This resource is for educational use and its contents may not be reproduced without permission. Please review our Terms of Use for more information.