fbpx
Andreas Gursky
99 Cent, 1999

Artwork Info

Artwork title
99 Cent
Artist name
Andreas Gursky
Date created
1999
Classification
photograph
Medium
chromogenic print face-mounted to acrylic
Dimensions
81 1/2 in. × 132 1/2 in. (207.01 cm × 336.55 cm)
Credit
The Doris and Donald Fisher Collection at the San Francisco Museum of Modern Art
Photo credit
Courtesy Matthew Marks Gallery, New York
Copyright
© 2008 Andreas Gursky / Artists Rights Society (ARS), New York / VG Bild-Kunst Bonn, Germany; Courtesy Matthew Marks Gallery, New York and Monika Spruth / Philomene Magers, Cologne/Munich
Permanent URL
https://www.sfmoma.org/artwork/FC.714
Artwork status
Not on view at this time.

Audio Stories

A closer look at Gursky’s panoramic view of consumerism

Show TranscriptHide Transcript

transcripts

SFX: Traffic, street sounds.

 

NARRATOR:

We’ve all been in one of these stores before, right? Photographer Andreas Gursky said when he drove by this 99 Cent store in Los Angeles, it called to him.

 

SFX: Screech of brakes. Rapid footsteps approach. Door swings open to the interior of a 99 cent store. Musak. The murmur of customers, the clatter of carts, and the monotonous chirp of a register, ringing up the same amount, over and over and over… 

 

NARRATOR:

Let’s pull back for a minute, and think about all these little packages and where they actually come from… 

 

SFX: A steam-whistle blast — a factory floor, industrial sounds 

 

NARRATOR: All this stuff. All of it made by…somebody. In a factory churning out mountains of packages like these. The packages travel on huge container ships across the ocean.  

 

SFX: Clang of a container hitting the dock, its doors swing open. For the next section, a building sea of sounds piling on top of each other — shipping sounds, plastic wrapping, the chugging of a ship through the sea, workers offloading, the beeping of a forklift, etc. until it all becomes an unintelligible cacophony. 

 

NARRATOR:  

— each containing boxes! Boxes full of boxes!  

 

SFX: Beep of a forklift backing up. Crack of a crate being pried open  

 

NARRATOR:  

With smaller boxes inside them, and inside those boxes —   

 

SFX: Boxcutter zipping through cardboard. Various hard tiny objects spill onto a vinyl floor.  

 

NARRATOR:  

Brightly colored candy, tiny plastic toys, flimsy disposable goods. And Gursky captured it here … 

 

SFX: Back to the 99 Cent Store interior

 

…in all its dazzling excess, neatly stacked and ready for purchase. All for the low, low price of… you guessed it. 

 

SFX: Chirp of the register

Read MoreCollapse

Other Works by Andreas Gursky

See other works by Andreas Gursky

Please note that artwork locations are subject to change, and not all works are on view at all times. If you are planning a visit to SFMOMA to see a specific work of art, we suggest you contact us at collections@sfmoma.org to confirm it will be on view.

Only a portion of SFMOMA's collection is currently online, and the information presented here is subject to revision. Please contact us at collections@sfmoma.org to verify collection holdings and artwork information. If you are interested in receiving a high resolution image of an artwork for educational, scholarly, or publication purposes, please contact us at copyright@sfmoma.org.

This resource is for educational use and its contents may not be reproduced without permission. Please review our Terms of Use for more information.