SFMOMA partners with AIGA and San Francisco Design Week to present Aaron Marcus, Principal Designer of Aaron Marcus and Associates. Renowned as the first graphic designer to use computers, Marcus discusses his work on view in SFMOMA’s exhibition Typeface to Interface and reflects on his early forays into coding for art, the influence of the computer in his work, and the importance of text and communication in graphic design.
Aaron Marcus is a recognized authority on designing user interfaces, information visualization, and cross-cultural user experiences for desktop software, websites, mobile devices, and vehicle systems. In addition to receiving design awards from ID, the New York Type Directors Club, Icograda, and the Society for Publication Design, he has co-authored numerous books including Human Factors and Typography for More Readable Programs (1990), The Cross-GUI Handbook for Multiplatform User Interface Design (1994), and Mobile TV: Customizing Content and Experience (2009). He is also the author of Graphic Design for Electronic Documents and User Interfaces (1992). Marcus has published over 300 articles and book chapters, has tutored and lectured at prestigious corporations and universities worldwide, and has taught at Princeton, Yale, Hebrew University of Jerusalem, the University of California at Berkeley, and the IIT Institute of Design. He is currently a visiting professor at IIT Institute of Design, Chicago, and at the College of Design and Innovation at Tongji University, Shanghai. Marcus received a BA in physics from Princeton in 1965 and a BFA/MFA in graphic design from the Yale School of Art in 1968.