Books, Buildings, and Branding: The Design of 2x4

Related Exhibition 2x4/design series 3

Tuesday, June 07, 2005, 12:00 p.m.

Phyllis Wattis Theater

Known for its rigorous analysis of message, context, and audience, the New York-based graphic design studio 2x4 has created environmental graphics, publications, and branding for clients such as Prada, the Guggenheim Hermitage Museum in Las Vegas, and KnollTextiles. In this program, exhibition curator Rosa discusses 2x4's unique vision, while Alfred presents case studies of the studio's past work.


Joseph Rosa, Helen Hilton Raiser Curator of Architecture and Design, SFMOMA
Darrin Alfred, curatorial associate, architecture and design, SFMOMA