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Talks

Books, Buildings, and Branding: The Design of 2x4

Tuesday, June 7, 2005

Noon

Participants

Joseph Rosa, Helen Hilton Raiser Curator of Architecture and Design, SFMOMA
Darrin Alfred, curatorial associate, architecture and design, SFMOMA

Known for its rigorous analysis of message, context, and audience, the New York-based graphic design studio 2×4 has created environmental graphics, publications, and branding for clients such as Prada, the Guggenheim Hermitage Museum in Las Vegas, and KnollTextiles. In this program, exhibition curator Rosa discusses 2×4’s unique vision, while Alfred presents case studies of the studio’s past work.