Yves Béhar's narrative-based approach to design, unique product conceptualization, and ability to orchestrate corporate brand synergies distinguish him as one of the most innovative industrial designers working today. Rosa explores the design strategies that have fueled Béhar's extraordinary success.
Brand Fusion: The Industrial Design of Yves Béhar
Related Exhibition Yves Béhar fuseproject/design series 2
Thursday, May 27, 2004, 6:30 p.m.
Phyllis Wattis Theater
Joseph Rosa, Helen Hilton Raiser Curator of Architecture and Design, SFMOMA