Talks
Parra in Conversation
Tuesday, Apr 3, 2012
Noon
Participants
Victor Moscoso and Parra, graphic designers
Joseph Becker, assistant curator of architecture and design, SFMOMA
Image: Parra, Baguette Frappant, 2007; courtesy of the artist
Celebrating the opening of Dutch graphic designer Parra’s mural at SFMOMA, we present the artist in conversation with local graphic designer Moscoso, whose work for the Avalon Ballroom pioneered experimental typography in the 1960s, and exhibition curator Becker. The designers speak about their distinct styles and approaches, and how their collaborations with both large corporations and antiestablishment outfits have yielded inspiring results.