Rebeca Méndez

Selections from the Permanent Collection of Architecture and Design

July 17-October 20, 1998

With a gesture and a caress, Rebeca Méndez draws graphic design away from the cool world of lines and letter faces and into a more sensual reality. Her designs are alive with color and gauzy with suggestion. Relying on a palette of soft tones, a language of curves and sweeping arcs, and the muting of images through the application of screens, Méndez massages her posters, books, and identity materials into designed objects that seem to have bodies. This exhibition — organized by SFMOMA Curator of Architecture and Design Aaron Betsky — presents approximately twenty books and posters that demonstrate Méndez's sensual treatment of the printed page.

rebeca mendez black and white poster

Rebeca Mendez, Art Center at Night, 1996 Spring Catalogue, 1995-96; collection SFMOMA, photo: Ben Blackwell