Virtual Telemetrix

Selections of the Work of John Bielenberg from the Permanent Collection of Architecture and Design

July 15-October 17, 2000

With the invention of a fictitious company, Virtual Telemetrix, Inc. (VT), in 1991, John Bielenberg began a series of witty design projects to create a satirical corporate entity. An annual report, a product catalogue, a Web site, and, most recently, a case study for a Las Vegas casino address issues related to the practice of graphic design and the role of the designer as image-maker in contemporary culture. The Virtual Telemetrix installation will be the latest episode in this ongoing corporate saga.

bielenberg red and white catalogue

John Bielenberg/Bielenberg Design, Ceci n'est pas un catalogue, 1996