Yves Béhar fuseproject/design series 2

March 26-October 03, 2004

As principal of the San Francisco-based design studio fuseproject, Yves Béhar focuses on communicating the emotional aspects of a product or company through storytelling, an approach emblematic of a new vision in industrial design that takes inspiration from the experience of the user. Organized around six themes — move, step, touch, hold, connect, and expand — this exhibition features Béhar's designs for a range of clients, including Birkenstock, BMW MINI, and Toshiba. This is the second exhibition in SFMOMA's design series devoted to showcasing emerging talents in the fields of architecture, graphic design, and industrial design.

Yves Béhar fuseproject/design series 2 is organized by the San Francisco Museum of Modern Art and has been generously supported by an anonymous donor and the LEF Foundation. Additional support has been provided by Pro Helvetia Arts Council of Switzerland, the Consulate General of Switzerland in San Francisco, Presence Switzerland, and swissnex.