At SFMOMA Lab we investigate the intersection of art, design, technology, and museums. Finding new and exciting ways to experience art is at the center of everything we do. In the spirit of experimentation, exploration, and the freedom to fail, we focus on 21st-century museum issues, including new modes of storytelling, gaming, location-aware technologies, and balancing privacy and customization — questions that also have wider applications in commercial, nonprofit, and education sectors.
Made up of members of the digital, interpretive media, design, and IT teams, SFMOMA Lab builds new experiences and technologies in response to the problems and questions uncovered through its research initiatives. Whether we're working on prototypes or finished products, or designing new systems and processes, we want to share our experiences and, when appropriate, disseminate the underlying code so that others can pick up where we've left off.