Transforming SFMOMA’s Visual and Digital Identity

The building is transformed, and so is our look, from the logo to the website to the type on the wall labels. These are the insiders’ stories on how it all happened.

On Digital Experience

At SFMOMA, we don't view our “digital strategy” as distinct from an analog or a human-to-human strategy. Rather, we believe that the ultimate goal of every museum activity is to help foster a rewarding in-person encounter with art. In these stories, we share how experiments with new technologies can open up new ways of thinking and seeing within the museum context.

Projects + Perspectives

Find out more about the people and stories that make up SFMOMA. We love what we do and want to share it with you!