Photo: © Henrik Kam

Private Guided Tours

Private guided tours are available for individuals or groups of any size. Book a party, friend gathering, or fun date night to enjoy a unique visit to the museum with a knowledgeable art historian.

Request a Tour

All tours are one hour long, but can be extended to include multiple topics or longer in-depth discussions.

One-Hour Private Guided Tour (includes admission)

Ticket Type
Gallery Tour
Special Exhibition Tour
Surcharged Exhibition Tour
Adult $35 $41 $52/54 (weekday/weekend)
Senior (65+) $33 $39 $50/52
Age 19–24 $30 $36 $47/49
Age 18 and under $14
$18 $23
SFMOMA Member* $14 $18 $23


Custom tours are subject to additional fees.

One-Hour Private Guided Tour Minimum Charge

Ticket Type
Gallery Tour Min.
Special Exhibition Tour Min.
Surcharged Exhibition Tour Min.
Non-member$350$400$450
Member*$250$300$350


*Valid for membership levels: individual, dual, and supporter. Contributor and above, please contact groups@sfmoma.org. For SFMOMA Corporate Members the minimum charge is $450 for a private guided tour. For more information about private tours, group visits, or ticket exchanges,
check out our Group Visits FAQ and Group Sales Policy.

Choose between our many private guided tour options.

Gallery Tours:

  • Painting and Sculpture Collection
    The Painting and Sculpture Collection Tour is an exploration of iconic artworks located in our Floor 2 galleries, including paintings, sculpture, and works on paper from the early 1900s to the present. Experience the beginning of artistic modernity and see how colors, shapes, and materials shifted rapidly at the turn of the century. Take a closer look at the foundations of the museum’s collection and find out how SFMOMA earned its title as the first West Coast museum dedicated to modern art. Notable artworks include Marcel Duchamp’s Fountain (1917/1964) and Mark Rothko’s No. 14, 1960.

  • Doris and Donald Fisher Collection
    The tour of the Doris and Donald Fisher Collection at SFMOMA guides visitors through the Fisher Collection galleries, located throughout the building. Founders of San Francisco-based Gap, Inc., the Fishers have had a lifelong love of modern and contemporary art, which shines through in multiple exhibitions drawn from their holdings. Select additional works from the museum’s collection add depth and context. Notable stops include the focused exhibition Alexander Calder: Scaling Up, four galleries dedicated to Ellsworth Kelly, and the diverse works of Gerhard Richter.

  • SFMOMA Architecture
    The SFMOMA Architecture Tour guides visitors through the Snøhetta-designed expansion of the new SFMOMA building — from inspiration to construction — and the challenges faced in designing what is now the largest museum dedicated to modern and contemporary art in the United States. Groups will explore the three-year transformation of SFMOMA through its expanded gallery spaces, outdoor terraces, and environmentally conscious design. Highlights of this tour include Helen and Charles Schwab Hall on Floor 2, the living wall on Floor 3, and unique views of San Francisco from our multiple terraces.

  • SFMOMA Highlights
    The SFMOMA Highlights Tour provides an overview of the museum and its treasured pieces. With 170,000 square feet of gallery space, SFMOMA is a multi-visit destination boasting an outstanding collection of modern and contemporary artworks, all showcased by the inspiring architecture of Mario Botta and Snøhetta. Visitors will explore must-see artworks, conquer the heights of the oculus bridge, breathe in the living wall, and admire the breathtaking beauty of our multiple outdoor terraces.

Special Exhibition Tours:

  • Wayne Thiebaud: Artist’s Choice (September 29, 2018-March 10, 2019)
    Wayne Thiebaud: Paintings and Drawings (September 29, 2018-April 28, 2019)

    Experience Northern California–based artist Wayne Thiebaud’s work as never before: featured alongside paintings by other artists carefully selected by Thiebaud from SFMOMA’s collection. The two side-by-side exhibitions are a wonderful way to look at Thiebaud’s own 50-year painting career, and to understand his deep and unique appreciation of other artists’ work. Discover the creative process behind his lush, richly hued paintings of cakes, cityscapes, and people, from first sketch to finished painting. Enjoy works from European Modernists Henri Matisse and Joan Miró, American painters Georgia O’Keefe and George Ault, and Thiebaud’s peers Richard Diebenkorn and John McLaughlin, and learn more about the artist’s decades-long relationship to SFMOMA, which he first visited as a young man in 1942.
    *Limited availability, weekday afternoons and weekends only.

  • Art and China after 1989: Theater of the World (November 10, 2018–February 24, 2019)
    Explore the exclusive West Coast premiere of Art and China after 1989: Theater of the World, an exhibition described by the New York Times as “a powerful, unmissable event, and an invaluable window onto a world of contemporary art, politics, and history that we still, decades on, barely know.” Bracketed by the 1989 crackdown on the student protest movement in Tiananmen Square and the Beijing Olympics in 2008, this ambitious exhibition presents works by more than sixty artists and artists’ groups that anticipated, chronicled, and agitated for the sweeping social transformation that saw the rise of China as a global power in the new millennium. Encompassing a diversity of artistic practices over two decades, the exhibition showcases performances, paintings, photography, installations, video art, and socially engaged participatory art and activism. The tour will move through the six chronological, thematic sections of the exhibition.

  • Brassaï (November 17, 2018–February 18, 2019)
    Travel back in time to 1930s Paris and look through the lens of Brassaï, one of the most prominent figures of twentieth-century photography. Get an insider’s view of Parisian cafés, bars, dance halls, and the hidden sides of French society and culture. Explore nearly 200 photographs of the artist’s best work along with many never-before-seen works and discover why author Henry Miller described Brassaï as “the eye of Paris.” Let our guides lead you through these provocative and enigmatic images of Parisian life and hear the stories behind Brassaï’s famous portraits of fellow artists Pablo Picasso, Salvador Dalí, and Henri Matisse, among others — and the city’s creative avant-garde.

  • Vija Celmins: To Fix the Image in Memory (December 15, 2018–March 31, 2019)
    Immerse yourself in over 140 subtle, exquisitely detailed works of imagery from oceans, night skies, and desert floors in this mesmerizing exhibition — the artist’s first North American retrospective in 25 years. Go in depth with Celmins’s work from the last five decades, including paintings, drawings in graphite and charcoal, and sculptures. Take in her technical mastery of gray tones and her fascinating photo-realistic drawings of the natural world that blur the line between abstraction and realism. Learn about Celmins’s journey as a young refugee to the U.S. and her emergence as one of the few female artists to be widely recognized during the 1960s. Exhibition highlights include galleries devoted to single bodies of work, from her ocean drawings to the night sky paintings. Also on view will be the extraordinary work from which the exhibition takes its name: To Fix the Image in Memory, an assortment of eleven stones that Celmins collected along the Rio Grande, then “re-described” immaculately in painted bronze.

  • The Sea Ranch: Architecture, Environment, and Idealism (December 22, 2018–April 28, 2019)
    Take a closer look at this transformative development in Northern California, designed in the early 1960s by Bay Area architects and designers as an alternative to homogeneous suburban sprawl. See original sketches and drawings by landscape architect Lawrence Halprin and architects Joseph Esherick and MLTW (Moore, Lyndon, Turnbull and Whitaker), large-scale supergraphics by Barbara Stauffacher Solomon, and archival photographs. Experience typical Sea Ranch interior layout first-hand via a full-scale model of one residence. The Sea Ranch is recognized worldwide for its land stewardship, excellent architecture and unforgettable graphics. Don’t miss this fresh, timely look at a place where progressive ideals and design go hand in hand.

Group Visits

Visiting with a group of 10 or more?

Receive special rates, skip the admissions line, and request a private guided tour.

School Visits

With free entry for visitors 18 and under, and free K–12 school visits, it’s easier than ever to share art with your students.

The SFMOMA Audio App

Our SFMOMA app features guided narratives and immersive walks for self-touring. Download for free (iOS only) or rent an audio device at the Member Services Desk.