Photo: © Henrik Kam

Private Guided Tours

Private guided tours are available for individuals or groups of any size. Book a party, friend gathering, or fun date night to enjoy a unique visit to the museum with a knowledgeable art historian.

Request a Tour

All tours are one hour long, but can be extended to include multiple topics or longer in-depth discussions.

One-Hour Private Guided Tour (includes admission)

Ticket Type
Gallery Tour
Special Exhibition Tour
Surcharged Exhibition Tour
Adult $35 $41 $52/54 (weekday/weekend)
Senior (65+) $33 $39 $50/52
Age 19–24 $30 $36 $47/49
Age 18 and under $14
$18 $23
SFMOMA Member* $14 $18 $23


Custom tours are subject to additional fees.

One-Hour Private Guided Tour Minimum Charge

Ticket Type
Gallery Tour Min.
Special Exhibition Tour Min.
Surcharged Exhibition Tour Min.
Non-member$350$400$450
Member*$250$300$350


*Valid for membership levels: individual, dual, and supporter. Contributor and above, please contact groups@sfmoma.org. For more information about private tours, group visits, or ticket exchanges,
check out our Group Visits FAQ and Group Sales Policy. For SFMOMA Corporate Members the minimum charge is $450 for a private guided tour.

Choose between our many private guided tour options.

Gallery Tours:

  • Painting and Sculpture Collection
    The Painting and Sculpture Collection Tour is an exploration of iconic artworks located in our Floor 2 galleries, including paintings, sculpture, and works on paper from the early 1900s to the present. Experience the beginning of artistic modernity and see how colors, shapes, and materials shifted rapidly at the turn of the century. Take a closer look at the foundations of the museum’s collection and find out how SFMOMA earned its title as the first West Coast museum dedicated to modern art. Notable artworks include Marcel Duchamp’s Fountain (1917/1964) and Mark Rothko’s No. 14, 1960.

  • Doris and Donald Fisher Collection
    The tour of the Doris and Donald Fisher Collection at SFMOMA guides visitors through the Fisher Collection galleries, located throughout the building. Founders of San Francisco-based Gap, Inc., the Fishers have had a lifelong love of modern and contemporary art, which shines through in multiple exhibitions drawn from their holdings. Select additional works from the museum’s collection add depth and context. Notable stops include the focused exhibition Alexander Calder: Scaling Up, four galleries dedicated to Ellsworth Kelly, and the diverse works of Gerhard Richter.

  • SFMOMA Architecture
    The SFMOMA Architecture Tour guides visitors through the Snøhetta-designed expansion of the new SFMOMA building — from inspiration to construction — and the challenges faced in designing what is now the largest museum dedicated to modern and contemporary art in the United States. Groups will explore the three-year transformation of SFMOMA through its expanded gallery spaces, outdoor terraces, and environmentally conscious design. Highlights of this tour include Helen and Charles Schwab Hall on Floor 2, the living wall on Floor 3, and unique views of San Francisco from our multiple terraces.

  • SFMOMA Highlights
    The SFMOMA Highlights Tour provides an overview of the museum and its treasured pieces. With 170,000 square feet of gallery space, SFMOMA is a multi-visit destination boasting an outstanding collection of modern and contemporary artworks, all showcased by the inspiring architecture of Mario Botta and Snøhetta. Visitors will explore must-see artworks, conquer the heights of the oculus bridge, breathe in the living wall, and admire the breathtaking beauty of our multiple outdoor terraces.

Special Exhibition Tours:

  • Robert Rauschenberg: Erasing the Rules (November 18, 2017–March 25, 2018)
    Color inside the lines. Don’t make art with junk. Take yourself seriously. Rules to live by, or rules to break? Journey through Robert Rauschenberg: Erasing the Rules and see how the artist’s collaborative and innovative approach to contemporary art unfolded across his groundbreaking, six-decade career. Experience Rauschenberg’s playful and rebellious nature up close, losing yourself in the sounds of bubbling mud, the textures of a taxidermied goat, and the impact of a tire print. Come and color outside the lines with us. Robert Rauschenberg: Erasing the Rules is on view and available for tours November 18, 2017–March 25, 2018.
  • Designed in California (January 27–May 27, 2018)
    Experience designs that are human-centered, socially conscious, and driven by new technological capacity, while you explore the shifting landscape of design in California since the digital revolution. This tour takes a closer look at California designers in the 1960s and 70s, like Charles and Ray Eames and AntFarm, who sought to design with more political, social, and environmental awareness, all the way to present-day design pieces that have helped transform the modern consumer into the digital user. Have an expert guide you through an exhibition that places California at the center of an evolving and expanding field. Notable works range from pieces by Apple, Heath, and Yves Behar’s Fuseproject to North Face’s tents and Chouinard’s climbing equipment. Designed in California is on view and available for tours January 27–May 27, 2018, in our Architecture and Design galleries on Floor 6.
  • The Train: RFK’s Last Journey (March 17–June 10, 2018)
    Take part in a powerful exploration of history and memory. Bringing together works by artists Paul Fusco, Rein Jelle Terpstra, and Philippe Parreno, this multidisciplinary exhibition focuses on the sorrowful day of June 8, 1968, when, following his assassination, Robert F. Kennedy’s funeral train traveled from New York City to Washington, D.C. Through images of mourners lining the tracks, personal snapshots and home movies by the spectators themselves, and a contemporary reenactment, take a closer look at this pivotal moment in American history, and gain new insight into how events are recorded and remembered. The Train: RFK’s Last Journey is on view and available for tours March 17–June 10, 2018.

Surcharged Exhibition Tours:

  • René Magritte: The Fifth Season (May 19–October 28, 2018)
    Discover a world where day becomes night, birds become sky, and boulders hover in midair in this exhibition presenting the surprising late works of surrealist master René Magritte. Nine thematic galleries take you through the artist’s explorations of light, style, subject matter, and the nature of reality itself. Get lost in one mesmerizing, mysterious image after another, from SFMOMA’s own Personal Values (1952) to rarely-seen paintings for The Enchanted Domain (1953), Magritte’s monumental 360-degree panorama and his largest work. René Magritte: The Fifth Season is on view and available for tours May 19–October 28, 2018.


Group Visits

Visiting with a group of 10 or more?

Receive special rates, skip the admissions line, and request a private guided tour.

School Visits

With free entry for visitors 18 and under, and free K–12 school visits, it’s easier than ever to share art with your students.

The SFMOMA App

Our SFMOMA app features guided narratives and immersive walks for self-touring. Download for free (iOS only) or rent an audio device at the Member Services Desk.