Photo: © Henrik Kam

Private Guided Tours

Private guided tours are currently paused due to the COVID-19 pandemic. Please see our Visitor’s Toolkit for updates on the museum’s reopening. Questions? Please contact groups@sfmoma.org.

Private guided tours include museum admission and are led by a trained art historian. Tours are one hour in length, and can be extended to provide more in-depth discussion for an additional fee.

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Private Guided Tour Rates (includes admission)

Ticket Type

Gallery Tour

Special Exhibition Tour

Adult $35 $41
Senior (65+) $33 $39
Age 19–24 $30 $36
Age 18 and younger $14 $18
SFMOMA Member* $14 $18


Minimum Charges (For groups with fewer than 10 paid admissions)

Gallery Tours: $350 general public / $250 SFMOMA members.
Special Exhibition Tours: $400 general public / $300 SFMOMA members.
SFMOMA Corporate Members: $450 per private guided tour.
Custom tours are subject to additional fees.

*SFMOMA Members: Members may use their free admission benefits when booking or participating in a group tour. If you or members of your group are SFMOMA Members, we are happy to provide you with complimentary or discounted tickets based on your membership level, and adjust the cost of your order. On your group registration form, please list the names and membership numbers of the participants you will be claiming tickets for on the day of your visit. Valid for membership levels: Individual, Dual, and Supporter. Contributor level and above, please contact us.

For questions or assistance, please contact groups@sfmoma.org or call (415) 357-4000.

Choose between our many private guided tour options:

Gallery Tours

Dynamic Duos in Modern Art

They say who we spend time with determines who we are. In this exclusive tour, learn how significant relationships in artists’ lives impacted their work. Discover exciting stories of artistic rivalries and creative couples, including what SFMOMA’s first director, Grace McCann Morley, shared in common with Peggy Guggenheim and Jackson Pollock. Learn more about the bonds between artistic couples, muses, lovers, and friends in the galleries of the Doris and Donald Fisher Collection and the permanent collection.

Nevertheless, They Persisted: Women in Modern Art

Delve into the inspiring stories of influential women and female-identifying artists whose powerful works challenge rules, shift perspectives, and deepen understanding of women’s contributions to 20th and 21st century artistic movements, including Surrealism, Abstract Expressionism, and Conceptual Art. Some of the featured artists are household names, others are groundbreaking social commentators you need to know, and all offer fascinating insights on the complicated road traveled by female artists, who persisted in pursuing their art despite personal, professional, and societal challenges. Learn the history of SFMOMA and our visionary founding director Grace McCann Morley, and discover current women artists who are pushing boundaries in exciting new directions. Notable pieces in the tour include Frida Kahlo’s Frieda and Diego Rivera, Lee Krasner’s Polar Stampede, and Julie Mehretu’s diptych HOWL, eon (I, II).

The Beat Goes On: San Francisco Artists of the 1950s and 1960s to Now

Time travel with us to mid-twentieth-century San Francisco to explore the dynamic network of Bay Area artists who embodied the bold visual rhythms of the 1950s Beat era, and later shaped the artistic trends that defined the colors and spirit of 1960s counterculture. Study techniques and the historical context of Abstract Expressionists’ renegade works as they moved away from abstraction toward representational painting, which became the renowned Bay Area Figurative Art movement. Along the way, we’ll understand how San Francisco became a creative haven for the revolutionaries and free thinkers who fed the social movements that transformed our country.

SFMOMA Architecture

The SFMOMA Architecture Tour guides visitors through the Snøhetta-designed expansion of the new SFMOMA building — from inspiration to construction — and the challenges faced in designing what is now the largest museum dedicated to modern and contemporary art in the United States. Groups will explore the three-year transformation of SFMOMA through its expanded gallery spaces, outdoor terraces, and environmentally conscious design. Highlights of this tour include Helen and Charles Schwab Hall on Floor 2, the Living Wall on Floor 3, and unique views of San Francisco from our multiple terraces.

The Doris and Donald Fisher Collection

The tour of the Doris and Donald Fisher Collection at SFMOMA guides visitors through the Fisher Collection galleries, located throughout the building. Founders of San Francisco-based Gap, Inc., the Fishers have had a lifelong love of modern and contemporary art, which shines through in multiple exhibitions drawn from their holdings. Select additional works from the museum’s collection add depth and context. Notable stops include the focused exhibition Alexander Calder: Scaling Up, four galleries dedicated to Ellsworth Kelly, and the diverse works of Gerhard Richter.

SFMOMA Highlights

The SFMOMA Highlights Tour provides an overview of the recently transformed museum and its treasured pieces. With 170,000 square feet of new and renovated gallery space, SFMOMA is now a multi-visit destination boasting an outstanding collection of modern and contemporary artworks, all showcased by the inspiring architectural features of Mario Botta and Snøhetta. Visitors will explore must-see masterpieces, conquer the heights of the Oculus Bridge, breathe in the Living Wall, and admire the calm and beauty of our multiple outdoor terraces.

Exclusive Private Tours

SFMOMA Highlights Early Access Private Tour

Take in your favorite modern masterpieces on an intimate private guided tour of the galleries before the museum opens to the public. Enjoy the engaging SFMOMA Highlights Private Tour without the crowds and spend your morning with special access to must-see works in our permanent collection and the spectacular Doris and Donald Fisher Collection galleries. Reflect on the amazing art and architecture as your tour concludes in the captivating Jean and James Douglas Family Sculpture Garden on Floor 5, with an option to purchase a leisurely breakfast, coffee, or tea as the museum opens.

The tour fee is a flat rate of $2,500 for up to twenty-five people and is available Friday–Tuesday mornings from 8:30–10 a.m. Three-week advance notice is required. The Early Access Private Tour is approximately ninety minutes long. The ticket covers same-day general admission to the museum if you wish to extend your experience. Food and beverages are not included.