75 Reasons to Live: Joseph Becker on Giovanni Pintori’s Poster

Joseph Becker is SFMOMA assistant curator of architecture and design. He's talking about Giovanni Pintori's 1949 poster for the Olivetti company, made at a time when Olivetti was pursuing a new, integrated approach to industrial and graphic design.Remember the end of Manhattan, when Woody Allen asks himself what makes life worth living? In January 2010, during SFMOMA's three-day 75th anniversary celebration, 75 people from the Bay Area creative community gave extremely short talks — 7.5 minutes or less! — on a single collection work of their choosing. Someone called it “manic splendor“ — and it was. You can view all of the talks on The Anniversary Show exhibition page. Or look for them here, on Open Space.