At the San Francisco Museum of Modern Art (SFMOMA) MuseumStore—located in the new international terminal at the San Francisco International Airport (SFO), opening January 17, 2001—travelers will get a taste of what the Bay Area art scene has to offer. Like the MuseumStore in the SFMOMA building, the new MuseumStore at SFO—the only retail establishment in the San Francisco International Airport dedicated exclusively to art, architecture and design—will feature unique gifts, jewelry, apparel, cards, design objects and books. The merchandise selection, tailored to the traveler, includes gifts, souvenirs and goods that can be easily tucked into carry-on bags. The SFMOMA MuseumStore at SFO will also highlight products related to art in the Museum’s collection. In-store computer kiosks by Planet Interactive, a full service multimedia development company that specializes in creating web sites, CD-ROMs, kiosks, museum installations and digital animation, will feature up-to-the-minute information about the Museum’s exhibitions and programs and other Bay Area art institutions. Visitors to the SFMOMA MuseumStore at SFO will be able to purchase Museum memberships and admissions tickets online at the kiosks.
New graphic packaging will be introduced for the products at the SFMOMA MuseumStore at SFO. Items will be available in ready-to-take packaging, enabling quick pick-up and purchasing and easy transport for customers. Carrying handles and sturdy casing will ensure that merchandise is protected during travel. Worldwide shipping services will also be available for customers who do not want to hand carry their purchases.
The SFMOMA MuseumStore at SFO will be the exclusive retail outlet for a commemorative line of SFO Airport merchandise. Designed by Bay Area designer Michael Mabry, special SFO items—such as an SFO T-shirt, note cube, journal and cap—will be available only at the SFMOMA MuseumStore at SFO. The SFMOMA MuseumStore at SFO will also stock a commemorative book celebrating the history of the San Francisco International Airport. Designed by Lucille Tenazas, the book includes historical photos of the airport as well as photos of the new international terminal taken by Richard Barnes.
Products
Jewelry
The SFMOMA MuseumStore at SFO will present a diverse selection of contemporary handcrafted jewelry ranging in price from $25 to $350, with a special focus on San Francisco and Northern California artists. Made with materials such as sterling silver, gold vermeil, stainless steel, rubber and colored resin, the contemporary look of the jewelry reflects the sculpture and design collection of the Museum. The selection includes earrings, bracelets, necklaces, pins, watches and a small collection of men’s jewelry, including cuff links and money clips.
Apparel
The selection of apparel focuses on signature SFMOMA goods, including ties, T-shirts, sweatshirts, caps, aprons, children’s attire and tote bags. Bay Area artist Hiroko Kapp has designed an exclusive collection of women’s and men’s silk scarves that reflect the bold, modernist architecture of the Museum building. Items range in price from $12 to $120.
Decorative Accessories
The collection includes a unique selection of innovative modern and contemporary design objects—such as the Cirrus Trays and the Aqua Vases—that exhibit grace in function and form. The SFMOMA MuseumStore at SFO also places special emphasis on personal and travel accessories, such as fine writing instruments and travel clocks. Other popular items include the SFMOMA Fog Dome™ and the SFMOMA Executive Top. Prices range from $10 to $300.
Games, Toys and Children’s Items
Art education items such as jigsaw puzzles of works from the SFMOMA permanent collection and other toys and games are featured in the SFMOMA MuseumStore at SFO. The Art-Case-to-Go and other items that can be easily packed are available, along with art education books such as the Getting to Know the Artist series and contemporary illustrated picture books. The store will also stock travel-friendly, child-safe toys promoting creativity and games, such as Mind Shapes Soft Toy and Activity Robot. Prices range from $5 to $75.
Paper Products
Selections of stationery products include SFMOMA postcards, note cards, boxed sets and blank journals. All of the products feature works from the Museum’s collection, including such masterpieces as Henri Matisse’s Femme au chapeau (Woman with the Hat), works by Paul Klee and masterworks by California artists. A rotating selection of products related to current exhibitions is also available. Prices range from $.75 to $20.
Posters and Prints
A wide selection of SFMOMA posters and framed and unframed prints featuring images from the Museum’s permanent collection are available from $6 to $100. The entire selection of posters is available for purchase online at the computerized kiosks and via www.sfmoma.org. Artists whose work is represented include Richard Diebenkorn, Paul Klee, Roy De Forest, Wayne Thiebaud and Georgia O’Keeffe.
Art Books
The SFMOMA MuseumStore at SFO features a fine selection of modern and contemporary art books, including the new SFMOMA publication on the architecture of the Museum building and such recent publications as Magritte and Picturing Modernity. Other titles include exhibition catalogues, design titles, artist monographs, global art-related travel guides and art CD-ROMs and videos. All titles directly relate to the Museum’s collection and exhibitions and range in price from $10 to $150.