Chad Coerver is SFMOMA's chief content officer. He joined SFMOMA in 1999 and since 2012 has led the Content Strategy and Digital Engagement division, which includes 30 staff members across Web + Digital Platforms, Interpretive Media, Community Engagement, Publications and the Design Studio. Over his 15-year career at the museum, Coerver has led a series of increasingly high-profile initiatives, including the re-launch of sfmoma.org (2009); the audience interface portion of the strategic plan (2011); the Rauschenberg Research Project, a Getty Foundation Online Scholarly Catalogue Initiative project (2013); and the digital experience strategy for the expanded museum (2013-present). Coerver is a former specialist in Renaissance Art and holds an MPhil in art history from Yale University and a BA in art history from Duke University.