Press Office Exhibition

SFMOMA Exhibition Explores the Transmission of Photographs from Mail Art to Social Media

Released: November 29, 2018 · Download (415 KB PDF)

snap+share: transmitting photographs from mail art to social networks

March 30–August 4, 2019

SAN FRANCISCO, CA (November 29, 2018) — On June 11, 1997, French software engineer Philippe Kahn sent a grainy color photograph of his infant daughter Sophie, moments after she was born, to his family and friends using a cobbled-together contraption made up of his mobile phone, a digital camera and a linked online network. This transmission marked a decisive moment in the history of sharing photos — an essential component of photography since its inception. Technology has escalated — and accelerated — the creation, distribution and consumption of photographic imagery, and as a result, millions of images are now sent across the Internet each day.

On view at the San Francisco Museum of Modern Art (SFMOMA) from March 30 through August 4, 2019, snap+share: transmitting photographs from mail art to social networks will explore the outward gesture of sharing pictures, instead of the more traditional, inward act of taking photographs, throughout the history of the medium. The show will examine our current social media environment as the latest iteration in a long lineage of using networks — first with postal systems and now the Internet — as a vehicle for art making, as well as affirming one’s place in the world. SFMOMA will be the first institution to look at this phenomenon in an historical context.

With origins in the mail art movement of the 1960s and ’70s, the exhibition will feature early work by Ray Johnson, often referred to as the father of mail art in the United States. Mail art involves sending a postcard, image or photographic equipment through the postal service often with text or instructions. In the process of distributing and even creating artwork through the mail system, artists also create networks of participants. Postcards by Joseph Beuys, Walker Evans and On Kawara will be shown in two galleries dedicated to the movement alongside recent examples by artists such as Thomas Bachler and Moyra Davey.

“On Kawara’s work is a perfect example of the connection between mail art and social media,” said Clément Chéroux, senior curator of photography at SFMOMA. “By sending postcards in the 1970s with the messages, ‘I got up at 8:15’ or ‘I got up at 8:22 a.m.,’ he is asserting, ‘I’m here, I exist, I’m a real person.’ And this is essentially what we are doing today with Snapchat and Instagram.”

Erik Kessels, 24HRS in Photos, 2011; courtesy the artist; © Erik Kessels

Contemporary projects on view will include videos and installations in which artists consider how we share images in the digital age. Erik Kessels’s 24HRS in Photos (2011) makes today’s mass transmission of images take up physical space in an immersive installation, where every photo uploaded to the Internet in a 24-hour period is printed out and placed in a single gallery. Jeff Guess’s mesmerizing video projection Addressability (2011) illustrates the dematerialization of photographs, rarely printed as physical objects but rather shared as digitized pixels. In her series Photo Opportunities (2005–14), Corinne Vionnet shows the ubiquity and uniformity of tourist photographs of landmarks in Beijing, Paris and San Francisco, among other major cities. The exhibition will continue outside the museum walls, with Aram Bartholl’s massive red geolocation pin sculpture installed atop the museum, highlighting the overlap between our physical and digital worlds.

David Horvitz, 241543903, 2009–ongoing; courtesy the artist and ChertLüdde, Berlin; © David Horvitz

snap+share will also present playful works involving Internet memes, the ultimate method of sharing images on a previously unprecedented scale. David Horvitz’s 241543903 (2009–ongoing) encourages people to put their heads in a freezer, snap a picture and upload it using the tag #241543903, virtually linking thousands of people through a shared act. In addition to showing popular examples of uploaded photos, this interactive installation will include a working freezer for visitors to join in contemporary meme-making. The show will conclude with Eva and Franco Mattes’s Ceiling Cat (2016), a three-dimensional sculpture of the viral feline meme peering down at visitors from above.


snap+share: transmitting photographs from mail art to social networks will be accompanied by a 222-page catalogue featuring an essay by Clément Chéroux and contributions by Linde B. Lehtinen, Sally Martin Katz and Matthew Kluk. The catalogue will be published by Cernunnos and will reproduce all the works in the exhibition.


Major support for snap+share: transmitting photographs from mail art to social networks is provided by Randi and Bob Fisher. Generous support is provided by The Black Dog Private Foundation, Katherine Harbin Clammer and Adam Clammer, Katie Hall and Tom Knutsen, Melinda and Kevin P.B. Johnson, Nion McEvoy and Leslie Berriman, Wes and Kate Mitchell, and Diana and Steve Strandberg.

Jill Lynch 415.357.4172
Clara Hatcher Baruth 415.357.4177 chatcher@sfmoma.org