SFMOMA’s Partnership with The North Face

SFMOMA is excited to collaborate with The North Face to celebrate our shared San Francisco heritage and mutual appreciation for exploration. In addition to supporting SFMOMA’s Soapbox Derby earlier this year, The North Face generously sponsors First Thursdays, which offers Bay Area residents free admission and programming related to current exhibitions on the first Thursday of every month.

Scale SFMOMA’s seven floors on a self guided art hike, inspired by our partnership with The North Face. The Art Hike is available through December 1, 2022 and leads visitors on a self-guided exploration of artworks focused on community, nature, and a sustainable future. Access your digital Art Hike guide through the link below, and visit sfmoma.org/free-days to learn about more activities taking place at SFMOMA First Thursdays through December 1.

“SFMOMA’s long-standing partnership with The North Face is rooted in a shared commitment to creativity, sustainability, and exploration. Supported by The North Face, our First Thursdays program welcomes all Bay Area residents to explore SFMOMA and its wide range of inspiring programs free-of-charge, including a unique, participatory program The North Face brings to the museum on October 6,” said Helen and Charles Schwab Director, SFMOMA Chris Bedford.

The North Face was founded in San Francisco’s North Beach neighborhood in 1968 by two hiking enthusiasts, and then maintained headquarters in Alameda for several decades. Our paths last crossed in 2018 for Designed in California, an exhibition which showcased human-centered, socially conscious, and technologically sophisticated innovations. The presentation included the collection artwork Oval Intention tent (1976), designed for The North Face by Bruce Hamilton and Mark Erickson.

You can learn more about First Thursdays below and discover the rich stories behind The North Face or share your own by visiting #MoreThanAJacket.