New York-based design firm 2×4 is credited with helping to redefine graphic design as one of the most inclusive and visible design categories. 2×4’s sophisticated approach emphasizes critical thinking and research, and its projects encompass virtually all graphic media — print, motion graphics, and environmental design. The studio’s design solutions are visually rewarding, employing rich but unexpected combinations of image, color, and pattern in work that is avant-garde yet rooted in the context of its subject matter. This exhibition illustrates the range of 2×4’s design activity through books, custom wallpaper, and video experiences representing projects for clients as diverse as the Brooklyn Museum, KnollTextiles, and Prada. This is the third exhibition in SFMOMA’s design series devoted to showcasing emerging design talent.
2×4/design series 3 is organized by the San Francisco Museum of Modern Art. This exhibition is generously supported by an anonymous donor, Christine and Michael Murray, Nancy and Steven Oliver, and the LEF Foundation.