How does a museum best known for showing the work of others choose to publicly present itself? This Koret Visitor Education Center exhibition showcases museum-produced ephemera, design pieces, and publications, while revealing the museum's long history of innovative programming and exhibitions. The materials are culled from SFMOMA's Library and Archives, which have recently processed and catalogued thousands of items spanning the museum's 75-year history. From exhibition posters and magazines to belt buckles and chocolate bars, the exhibition illustrates the story of an institution that cherishes the spirit of innovation.
The exhibition is complemented by two related projects featuring visitors' perspectives. The Oral History Project presents historical interview clips alongside recently collected commentary from SFMOMA visitors and community members. The Phone Booth captures visitors' voices through an interactive phone installation; visitors are invited to pick up the phone and record responses to questions about the museum's collection.