Far Out

Bay Area Design, 1967--1973
November 12, 1999–February 20, 2000

This exhibition explores the way Bay Area designers tuned in, dropped out and made posters, clothes, objects and structures that merged with technology, nature, craft and commerce. The designers, artists and theoreticians of this movement sought to replace dominant culture with revolutionary street culture and re-create an emphasis on craft. The exhibition will be centered around SFMOMA’s collection of the “Numbered Series” of Rock and Roll posters.

Wes Wilson, Jefferson Airplane, Quicksilver Messenger Service, 1966; collection SFMOMA