How Wine Became Modern

Design + Wine 1976 to Now
November 20, 2010–April 17, 2011

How Wine Became Modern explores the visual culture of wine and its stunning transformation over the last three decades. Designed in collaboration with renowned architects Diller Scofidio + Renfro, the exhibition combines historical artifacts, architectural models, design objects, newly commissioned artworks, and enticing installations, including a “smell wall,” to probe many aspects of wine culture, among them the globalization of wine, concepts of terroir, wine in popular media, and new strategies in label, glassware, and winery design.

How Wine Became Modern: Design + Wine 1976 to Now is organized by the San Francisco Museum of Modern Art. Major support is provided by Riedel. Generous support is provided by Stephanie and Fred Harman, The Jan and Mitsuko Wine and Art Educational Foundation, Helen Hilton Raiser, the Sonoma County Tourism Bureau, Thomas Weisel, and the Margaret and Angus Wurtele Family Foundation. Additional support is provided by Dolly and George Chammas; Bobbie and Mike Wilsey; Architecture + Design Forum; Pro Helvetia, Swiss Arts Council; Istituto Italiano di Cultura, San Francisco; Ministry of Foreign Affairs and Cooperation of Spain and the Embassy of Spain; Consulate General of Spain in San Francisco; The American-Scandinavian Foundation; Consulate General of France in San Francisco; and Consulate General of Switzerland in San Francisco.

Media sponsor: San Francisco magazine. Lodging and promotional support provided by Meadowood Napa Valley.


San Francisco magazine

Etienne Meneau wine carafe
Zaha Hadid exterior of white building at night
Dennis Adams, man holding wine glass spilling on white coat
SFMOMA installation, wine
gallery shot, wine + design installation
gold circle and wine bottle in front of reflective surface
gallery installation shot, wine + design
gallery installation shot, wine + design

Etienne Meneau, Carafe No. 5, 2008, fabricated 2009

Zaha Hadid, R. Lopez de Heredia Via Tondonia, 2006; photo: Pepe Franco, courtesy of Via Tondonia

Dennis Adams, SPILL (production still), 2009; courtesy Galerie Gabrielle Maubrie, Paris

Photo: Matthew Millman, courtesy SFMOMA

Photo: Matthew Millman, courtesy SFMOMA

Photo: Matthew Millman, courtesy SFMOMA

Photo: Matthew Millman, courtesy SFMOMA

Photo: Matthew Millman, courtesy SFMOMA