Launched in 2002, before the rise of the blogosphere, Web 2.0 platforms, and social media, Harrell Fletcher and Miranda July’s Learning to Love You More invited people all over the world to respond to seventy creative assignments set by the artists. The work comprises over 8,000 submissions, including photographs, objects, texts, and videos, which were collected and published as a web project through 2009. Following the wishes of Fletcher and July, exhibitions of Learning to Love you More may be curated by other artists, and SFMOMA has invited artists Will Rogan and Jonn Herschend, the editors of the object-based publication THE THING Quarterly, to curate this exhibition. Herschend and Rogan have made a focused selection from the body of submissions that evokes, for them, the poignancy of Learning To Love You More, the elements of the work that flirt with humor, despair, and beauty, sometimes all at once.
Header image: Assignment #27, Take a picture of the sun (detail), Ryn, Milwaukee, Wisconsin USA, from Learning to Love You More, Harrell Fletcher and Miranda July, 2002-9; collection SFMOMA, Accessions Committee Fund purchase