SAN FRANCISCO, CA (July 23, 2021) — The reopening of SFMOMA in 2016 marked the conclusion of a decade of growth unprecedented in our then eighty-year history. The museum nearly tripled in size, and collections increased both qualitatively and quantitatively. SFMOMA staff, exhibitions, and public programs combined to take the museum to an extraordinary new level. However, since reopening, the museum has experienced reduced attendance, growing expenses, and constrained budgets, all of which were exacerbated by the pandemic.
Seeking opportunities in these challenges, SFMOMA’s executive leadership outlined an approach to reactivate the museum’s strategic goals while achieving long-term financial stability. This strategic refresh reflects the need to shift current capacity and resources towards programs and activities that will engage a broader range of audiences. Achieving this requires a holistic visitor experience that attracts larger, more diverse audiences.
We remain dedicated to being a dynamic center for modern and contemporary art, and to engaging and inspiring a diverse range of audiences. SFMOMA leadership and staff are committed to programming that enhances the visitor experience, both in our galleries and throughout the museum.