Yves Béhar fuseproject/design series 2

Yves Béhar’s innovative, narrative-based approach situates him at the forefront of industrial design. In collaboration with forward-thinking companies such as MINI, Birkenstock, and HP, he creates objects and product concepts aimed at today’s tech-savvy, visually literate, environmentally conscious consumer. The first American publication devoted to the work of Béhar and his design firm, fuseproject, this catalogue is the second volume in SFMOMA’s Design Series. An essay by Joseph Rosa, SFMOMA’s Helen Hilton Raiser Curator of Architecture and Design, examines Béhar’s affinities for brand fusion, high-tech materials, and, above all, objects that are satisfying to hold and use. Texts by curatorial associate Ruth Keffer explore the designer’s most important recent projects, including a novel line of products for the revamped MINI, distinctive bottles and packaging for perfume and cosmetics companies, a Teflon-coated cashmere windbreaker, and a modular, customizable structure known as the Trium Erector.